Performance Marketing Lead

Who are we?

We are audio-visual experts from around the world designing the future of engagement technology.

Our audio-visual experiences power creativity, collaboration, and engagement. From signal management to advanced cloud-based communication, collaboration and control solutions, Kramer technology breaks down walls, bridges gaps, and makes people feel closer together even when they're far apart.

We believe that technology can amplify the human experience and help people reach their potential. Our vision for the future calls for fantastic thinkers and doers, from all corners of the world and all walks of life. We trust each other. We empower each other. We speak from the heart, and we always go the extra mile for our colleagues and customers.

About The Role -

We are seeking a highly experienced performance marketing lead to join our marketing team. The performance marketing lead will be responsible for planning, executing, and optimizing digital marketing campaigns to achieve business objectives and drive growth through a combination of marketing strategies and tactics.

Key Responsibilities:

• Collaborate with cross-functional teams to define and execute growth marketing strategies and initiatives.
• Work closely with regional teams to understand the local market, audience behavior, and develop new ideas that align with the global strategy while catering to the local market.
• Develop and implement digital marketing strategies across various channels (e.g., Google PPC, GDN, LinkedIn, email marketing) to achieve predefined KPIs.
• Create and manage advertising campaigns, including keyword research, ad copywriting, and targeting.
• Conduct A/B tests and analyze user behavior to improve conversion rates at various stages of the customer journey.
• Analyze marketing data and metrics to track and report on the performance of growth initiatives.
• Utilize data-driven insights to make informed decisions and optimizations.
• Manage SEM budgets effectively to achieve ROI and growth objectives.
• Prepare regular reports on key performance indicators (KPIs) and share insights with the leadership team.
  
  

• 5+ years of experience in B2B Tech organizations.
• 5+ years of experience in digital marketing, with a focus on performance marketing
• 2+ years of proven experience in developing and leading Paid Acquisition strategies in Google Adwords and LinkedIn Ads.
• Proven experience with web analytics tools (e.g., Google Analytics, Google Studio).
• Proven experience in HubSpot and SFDC is a must.
• Experience of SEO, SEM, email marketing, and social media advertising.
• Excellent communication and teamwork skills.
• Certifications in digital marketing (e.g., Google Ads certification) may be a plus.
• Strong project management skills (must provide examples of large-scale project management efforts).
• Proven experience in making data-driven decisions and creating dashboards and reports.