Senior Account Executive - Paid Media

What Does This Role Offer?

Edelman India Digital is looking for dynamic and self-driven professional to join our team at Delhi NCR. This is a mid-managerial role in the world’s largest PR Agency and a global communications firm. Therefore, it offers a vast platform of professional peer community working with an array of clients in the region. The professional is expected to help achieve the business goals of our clients. You will be involved in executing complex B2B marketing campaigns across a variety of paid media channels (Google, Facebook, Instagram, LinkedIn and other Partners).This position will play a key role in developing and planning account-based media, display and search strategies for array of key clients, executing against the plan, and make you conditioned to question status quo and culture original thinking.

Key Roles and Responsibilities

• Bring in start-up work ethics to hone full funnel B2B account based marketing programs firmly grounded on robust performance marketing offerings
• Introduce and refine Programmatic/Search/Social-led audience strategies, and to advance digital strategy to truly elevate paid media efforts to not only exceed immediate campaign goals, but to help marketing objectives exceed business objectives.
• Define and tailor performance metrics that are audience-first, client-focused
• Identify the most effective marketing materials, channels, and messaging for key accounts with and account-based marketing mindset
• Bring efficiencies in analysis and optimization of client's strategic accounts and always-on activities, measure what matters for long term client success, rather than only point-in-time campaign performance
• Ability to evaluate cutting-edge mastech on the horizon and ensure readiness to procure, implement and manage new martechl
• Hone proficiency in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
• Bring in competitive intelligence from all things digital - Web, Social, Search
• Hone proficiencies in Pay Per Click (PPC), Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing, UAC & Shopping Campaigns.
• Embrace Edelman capabilities, IP, and resources, and know when to apply them strategically to solve client business objectives
• Engage, develop, and lead talent to build a high-performance integrated team by establishing common grounds and instill inspiration
  
  

Profile Requirements (Job Specifications)

• Educational Qualifications: Graduate/Post-Graduate in relevant disciplines: Business, Marketing, STEM subjects, Engineering
• Age (Preferred): No
• Experience Required: 2 years of experience in performance marketing in primarily B2B scenarios
  
  

Competencies Required

• Experience in all aspects of paid media including Google AdWords, Bing, Display, Facebook Proficiency in Google's Suite of Analytics Reporting, Dashboarding for Executives and Senior Leadership
• Hands on experience with any one from following will be added advantage: DMP / CDP / CRM / Marketing Automation
• Soft Skills: Digital savviness and clarity in verbal / written communication, organizational skills, attention to detail and time management
  
  

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age’s 2019 A-List; the Holmes Report’s 2018 Global Digital Agency of the Year; and, five times, Glassdoor’s Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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