Acquisition Conversion Rate Optimization Manager

We are seeking a passionate and experienced Conversion Rate Optimization Specialist who will be responsible for improving website and mobile app conversion rates across marketing channels, with a focus on enhancing ROI.

Main responsibilities:

• Collaborate across departments to manage key conversion points in the marketing funnel and map out major customer acquisition milestones.
• Utilize A/B and multivariate testing to drive conversion and optimization efforts, enhancing conversion rates.
• Plan, prioritize, and develop testing plans to optimize marketing's conversion paths in various channels.
• Enhance website elements, including landing pages, templates, CTAs, and lead-generating forms, to increase conversions.
• Conduct deep-dive data analysis using tools like Google Analytics and Dynamic Yield to identify areas for improvement and weaknesses.
• Continuously develop comprehensive testing plans and evaluate outcomes of recent initiatives.
• Monitor and report on performance, providing insights for continuous improvement.

Position Requirements:

• Minimum 2 years CRO specific experience, with track record of increasing conversion, end-to-end planning and execution
• Strong analytical & technical skills. Ability to analyse reports, recognize trends and recommend further actions
• Extensive experience running Tests – A/B Tests, MVT, Split URL
• Deep understanding of Google Analytics (A must- preferably GA4) & Google Tag Manager
• Experience with A/B testing tools such as DY/Optimizely/Google Optimize a must!