Product Marketing Manager

Description

Scopely is looking for a Product Marketing Manager to join our Bingo Bash and Casino team in Tel Aviv on a hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented colleagues, or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.

Bingo Bash is a highly international team working on the biggest video game from India to date (measured by revenue). Here you will work on a top-grossing F2P game with significant and growing daily revenues, and help create fresh content for our players.

The GSN Casino team is home to slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.

What You Will Do

At Scopely, we are seeking a talented Product Marketing Manager to help us create multi-channel marketing campaigns for exciting web and mobile games. You will be responsible for aligning between the business and product teams, and the marketing department; building the end-to-end marketing strategy for the product, overseeing execution of that strategy with central marketing teams, and reporting and optimizing on that strategy. The right candidate will be a great team player, creative marketer and strong analytical skills.

• GTM strategy and plans for current and new products/features
• Product positioning and messaging
• Drive tighter alignment between product and business, and marketing
• Own maintenance of competitive analysis
• Oversee and manage marketing program implementation across channels (content, PR, web, events, performance etc.), working with cross-functional marketing channel owners
• Develop thought leadership initiatives that strengthen brand positioning
• Develop retention programs for existing players
• Work closely with the Product Performance teams to create engaging marketing campaigns to increase retention and conversion
  
  

What We Are Looking For

• 2+ years of work experience in a B2C company, in marketing or product roles
• Strong English written and verbal communication skills
• Excellent interpersonal skills
• Outstanding creativity, drive and data orientation
• Must have a passion for conflict resolution and problem solving
• Proven track record of planning, executing and measuring a marketing strategy from A-Z
• Able to create compelling content/narratives - including sales enablement decks, promotional video scripts, product content, and more
• Strong operational and project management capabilities
• A people person, positive, initiator, curious and independent
  
  

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

About Us

Scopely is a global interactive entertainment and mobile-first video game company, home to many top, award-winning experiences such as "MONOPOLY GO!," “Star Trek™ Fleet Command,” “Stumble Guys,” “MARVEL Strike Force,” and “Yahtzee® With Buddies,” among others.

Scopely creates, publishes, and live-operates immersive games that empower a directed-by-consumer™ experience across multiple platforms--from mobile, web, PC and beyond.

Founded in 2011, Scopely is fueled by a world-class team and a proprietary technology platform Playgami that supports one of the most diversified portfolios in the games industry.

Recognized multiple times as one of Fast Company’s “World’s Most Innovative Companies,” Scopely is a multi-billion-dollar business due to its ability to create long-lasting game experiences that players enjoy for years.

Scopely has global operations in more than a dozen markets across Asia, EMEA, and North America, and is home to many internal game development teams, referred to as Scopely Studios, with additional game studio partners across four continents.

Scopely was acquired by Savvy Games Group in July 2023 for $4.9 billion, and is now an independent subsidiary of Savvy.

For more information on Scopely, visit: scopely.com.