CRO Specialist

CalmiGo is looking for a Conversion Rate Optimization (CRO) Specialist to join our marketing team! You will use your technical skills and a strong analytical sense, to improve our conversion efforts along with our different user funnels and marketing channels.

Responsibilities:

• Improve our site’s conversion and usability.
• Manage A/B test setup and report testing results to communicate learnings and insights.
• Manage various web analytical tools and prepare reports for metrics evaluation.
• Map, measure, and optimize our various marketing funnels.
• Collaborate with teams responsible for organic search, email, and paid media to optimize each conversion path.
• Adapt CalmiGo’s offering for each audience through relevant content assets (landing pages, website, emails, SEO content, product templates), and continually measure their performance.

Requirements:

• At least 2 years of experience as a CRO or a similar position, in a global company.
• Proven experience in UX & UI – Must.
• Experience with GA4 & GTM – Must.
• Experience with B2C products – Must.

·        Experience with CRO tools, A/B testing, heatmaps and recording tools (VWO, Lucky Orange etc.) - Must.

·        Be an expert in tracking, tagging, and measuring traffic and web events.

• Strong analytical skills and Data-Driven mentality.
• Strong Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas).
• “Can-do” and hands-on mentality, growth mindset, adaptability, and a drive for continuous improvement.
• Strong communication and interpersonal skills. A team player.
• Motivated self-learner who can catch up while working.
• Ability to work in a fast-paced startup environment.