Marketing Writer

SysAid is a service automation company delivering software for organizations that want to get more done. Our SaaS ITSM (IT Service Management) and Asset Management solutions serve more than 5,000 customers across the globe. We do the heavy lifting for IT and anyone delivering services in the digital workspace by leveraging automation, analytics, and AI.

We are looking for a talented, curious, and creative content Marketing Writer to join our amazing marketing team.

As the Content Marketing Writer, you will play an essential role in brand awareness campaigns and fuel our growth funnel through customer engagement and acquisition initiatives.

Your deliverables will align with industry research, market insights, and our ICP. Upholding our brand personality and tone of voice will be your mission.

What you’ll do:

• Craft and execute a content marketing strategy and own an editorial calendar
• Create high-quality, compelling, and effective content aligned to our ICP and target audiences for a variety of marketing assets, optimized to diverse channels, from website and landing pages, through email campaigns, blogs, PR, and social media
• Craft persuasive and engaging copy for online ads, banners, and campaigns
• Consistently amplify our distinct brand personality and tone of voice across media
• Transform value propositions into compelling messaging and branding ideas into high-performing marketing content
• Continuously optimize and develop ways to improve content performance
• Stay up-to-date with industry trends and follow best practices
• Acquire a deep understanding of our ICP, their needs, and pain points, within the context of our product offering
• Work closely with the Brand and Creative teams to ensure that content translates into compelling and visually effective finished deliverables
• Collaborate with multiple stakeholders within the Marketing team, as well as the broader organization

What we’re looking for:

• 3+ years in content marketing and copywriting in a global B2B SaaS or technology company
• Demonstrated experience in writing across a variety of marketing channels
• Native English speaker with excellent communication skills
• Creative and deep thinker
• Welcomes feedback, edits, and changes
• Ability to work under quick turnaround cycles while managing multiple projects and deadlines simultaneously
• Knowledge of marketing best practices and trends.
• A self-motivated, enthusiastic individual who loves working with others and has fantastic people skills