PPC Manager

Location: Haifa \ Umm El Fahem

Job Overview: 

As a PPC Manager at HAAT, you will be responsible for planning, implementing, and managing our PPC campaigns across various digital advertising platforms. Your primary goal will be to optimize these campaigns to maximize ROI while staying within budget. You will collaborate closely with the marketing team to drive traffic, and sales through various platforms.

Responsibilities:

• Develop and execute effective PPC strategies and campaigns across different platforms such as social media advertising (e.g., Facebook Ads).
• Create and manage PPC budgets and allocate resources for maximum ROI.
• Monitor and optimize campaign performance, adjusting bids, ad creatives, and targeting parameters as needed.
• Conduct A/B testing and implement conversion rate optimization (CRO) strategies to improve campaign efficiency.
• Generate regular reports on campaign performance and provide insights and recommendations for improvement.
• Stay up-to-date with industry trends and best practices in PPC advertising.
• Collaborate with the marketing team to align PPC efforts with overall marketing goals and strategies.
• Keep track of competitors and industry changes, adjusting campaigns accordingly.
• Manage relationships with PPC advertising platforms, agencies, and third-party vendors when necessary.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
• Proven experience as a PPC Manager or in a similar role, with a successful track record of managing PPC campaigns.
• Proficiency in PPC platforms especially Meta/Tiktok.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Experience with Google Analytics and other analytics tools.
• Excellent communication and teamwork skills.
• Strong project management and organizational skills.