Product Marketing Manager

With over 40 Million users, Powtoon is the world’s leading SaaS DIY video creation platform used by virtually all Fortune 500 companies, business professionals, educators, students and individuals worldwide.

Help us turn millions of professional users into better communicators in the workplace!

We are looking for an experienced Product Marketing Manager to join our marketing team.

In this role you will work closely with cross-functional teams, including product management, sales, and design, to understand the market and develop compelling messaging and positioning.

Key responsibilities

• Translate management’s vision into great products
• Conduct customer segmentation, define and understand the target customers persona, and collect and analyze customers' needs
• Work with management and marketing on Go-to-market strategy including pricing, packaging, launch, growth etc
• Assist in the development and optimization of customer communications, funnels, onboarding materials and tutorials
• Optimize the customer experience and key KPIs through onboarding, retention and upselling
• Be the subject matter expert for customers’ needs, market and competitive landscape
• Define customer user cases and work with marketing, creative and product team to address them
• Build business cases and present to management
  
  

• 3+ years of experience in product marketing
• Native/ Excellent English - written and verbal (all content writing, interviews, communications and meetings are only in English)
• Solid experience in SaaS, web and mobile products. Experience with open platforms and marketplaces
• Experience in B2B products –MUST
• Strong execution capabilities
• Analytics driven and metrics driven mindset
• Highly motivated, with a positive outlook and a can-do attitude
• Strong communication and interpersonal skills