Digital Marketing Automation Specialist

Company: Letstok.com

About Letstok.com:

Letstok.com stands at the forefront of digital storytelling, boasting a robust community of over 12,000 creators worldwide. With a foundation set by experienced founders and powered by state-of-the-art technology, we fuse brand narratives with genuine storytelling. By doing so, we not only uplift creators but also usher in unmatched viewer engagement and exceptional conversion rates.

Job Description:

We're seeking a highly motivated Digital Marketing Automation Specialist with a flair for performance-driven marketing campaigns. The role is both demanding and rewarding, with opportunities for significant bonuses for the individual who can help us reach new horizons with our campaigns.

Responsibilities:

1. Design, implement, and optimize automated marketing campaigns across Facebook, TikTok, and other potential platforms.
2. Utilize both off-the-shelf automation tools and collaborate with our internal tech team to develop custom solutions tailored to our unique needs.
3. Analyze campaign data to understand performance, provide insights, and drive continuous improvement.
4. Keep up-to-date with the latest trends in performance marketing, ensuring Letstok.com remains at the cutting edge of the industry.
5. Work closely with our creators and the content team to ensure UGC video ads are of the highest quality and resonate with our target audience.
6. Develop, test, and iterate on algorithmic strategies to maximize ROAS and other KPIs.
7. Collaborate cross-functionally with data scientists, engineers, and other stakeholders to continually refine and improve our automation strategies.

Requirements:

• Proven experience in automation and scaling of performance-based digital marketing campaigns, particularly on Facebook and TikTok.
• Strong analytical capabilities and data-driven decision-making skills.
• Knowledge of or experience in the search arbitrage market is a plus.
• Background in algorithms, mathematics, or machine learning is highly desirable.
• Experience with UGC video ads and broader social network campaign strategies is an advantage.
• Strong communication skills, with the ability to articulate complex technical concepts to non-technical stakeholders.
• Ability to work in a fast-paced environment and handle multiple projects simultaneously.

Perks:

• Highly competitive salary with very attractive bonus structures.
• Opportunity to work with a rapidly growing platform and dynamic team.
• Exposure to state-of-the-art digital marketing strategies and technologies.
• Opportunities for growth and advancement within the company.

Ready to embark on a journey where your skills will be pushed to the limits and where your contribution will directly influence the growth of a budding global platform? Apply now and let’s take Letstok.com to unprecedented heights together!