Senior Paid Acquisition Manager

Company Description

Parallel Value Group is a boutique digital advertising group that owns and operates a network of digital assets across key verticals. Our focus is on advancing business growth and success through innovation, ideas, and technology. We strive to bring value to our audience and partners by providing tailored solutions based on data-driven insights.

Role Description

We are looking for a Senior Paid Acquisition Manager to join our Parallel Value team and scale our paid acquisition traffic through various channels. This role combines all the worlds together – Social Media Marketing, App Advertising, Native ads, tech orientation, PPC, Analysis with attention to detail, strong online marketing approach, and general business knowledge.

This is a role for a highly motivated individual who wishes to succeed and go the extra mile with us.

Responsibilities:

• Help to create the strategy and planning of acquisition campaigns on paid social, apps, display channels and search. 
• Oversee and manage acquisition campaigns on paid social, apps, display channels, and search. 
• Coordinate planning and allocation of budgets across channels, campaigns, and regions to maximize ROI to achieve targets.
• Partner with programmatic display vendors to manage the creation, optimization, and testing of display and online video campaigns
• Be responsible for hands-on optimization of advertising campaigns, through levers like creative, budget, bid adjustments, and placements, to increase performance and efficiency.
• Report on campaign effectiveness and ROI to the broader marketing team. Use data to evaluate end-to-end customer experience across landing pages, ad networks, and customer touchpoints and provide recommendations for improvements
• Monitor new trends and tactics that can be applied, and proactively recommend ways to test new features and channels and evaluate results
• Work closely with analytics and business intelligence units

Requirements:

• 5-7 years of experience in a similar role in affiliate and performance marketing;
• Proven expertise in driving traffic and sales through paid channels, and being accountable for a paid media budget and forecast.
• Strong leadership and team management experience.
• Highly organized with the ability to manage multiple projects simultaneously.
• Results-oriented, competitive, and focused on achieving targets and driving growth for the company.
• Self-Starter: You’re already successful as an individual contributor. You have extensive knowledge of advertising best practices across paid social, app acquisition, display, paid search, and other emerging media platforms.
• Data-Driven: proficient in data analysis and analytical tools.
• Communicator: excellent written and oral communication skills in English. You present your ideas in a succinct and compelling way. You create high-quality and insightful presentations. You welcome different perspectives.