Retention Manager

About the Company: A Cyber company dealing with Internet content filtering technologies (image, video and text analysis

We are looking for an experienced and talented B2C Retention Marketing Manager. You will create marketing campaigns for users around the world for our products and be responsible for driving growth via email, push notifications, and in-app communication channels. Your work will revolve around crafting strategies to not only retain these customers but also boost their satisfaction and engagement.

Your responsibilities will encompass the full spectrum of marketing and user experience initiatives, from ideation through execution to post-analysis. You'll have the opportunity to leverage existing channels while pioneering innovative avenues to maximize customer performance and lifetime value.

WHAT AM I GOING TO DO?

• Develop strategies and marketing plans designed to enhance the value that our customers receive from Canopy, designed to increase lifecycle revenue, engagement and value of users.
• Plan and execute retention and conversion initiatives for segmented users or mass market populations.
• Analyze, monitor and optimize all activities on key marketing and business KPIs.
• Manage end-to-end automated marketing campaigns while collaborating with the Product and Business teams to execute your strategies.
• Own user journeys to increase revenue from ideation,to execution and through analysis and optimization.
• Continuously experiment by executing A/B tests on email concepts, subject lines, content, CTAs, sending times, layouts, and more.
• Operate marketing automation platforms, analyze and provide reporting, perform testing, manage projects.
• Create and manage lists, workflows, drip campaigns, landing pages, email templates, forms, pop-ups, calls-to-actions, and more.
• Create and execute user lifecycles from ideation to execution. Test, monitor, analyze and optimize where needed.

Requirements

• At least 3 years of experience creating and delivering marketing campaigns that increase revenue and improve customer retention at a consumer app - a must
• Data driven, strong analytical skills with experience in data analysis and customer segmentation - a must
• Highly customer-centric with a good understanding of the customer lifecycle, behavior, and journey
• Ability to create impact and optimization through quantitative and qualitative insights
• Understanding of email and notifications best practices for email marketing creatives, templates, metrics and associated KPIs, segmentation, dynamic content, and testing methodologies
• Experience with Hubspot and Consumer App focused marketing automation platforms - a must
• A marketing strategist who can derive insights, recommendations, and action plans from qualitative market trends, consumer feedback, internal feedback, and large data sets.
• BA/BSC degree in marketing, Business administration, Communications or any other relevant field - A plus.
• High level of English - written and spoken.