Conversion Manager

Job Description:

AvaTrade is seeking a passionate and experienced Conversion Rate Optimization Specialist responsible for improving website and mobile app conversion rates across marketing channels, focusing on enhancing ROI.

As a critical team member, you will collaborate with various departments to enhance the customer acquisition journey and achieve company goals, utilizing your expertise in testing strategies (A/B & MVT), data analysis, and user experience optimization to deliver exceptional results aligned with our brand strategy.

If you have a strong track record of increasing conversion rates, end-to-end planning, and executing successful optimization strategies, we want to hear from you.

Main responsibilities:

• Collaborate across departments to manage key conversion points in the marketing funnel and map out major customer acquisition milestones.
• Utilize A/B and multivariate testing to drive conversion and optimization efforts, enhancing conversion rates.
• Plan, prioritize, and develop testing plans to optimize marketing's conversion paths in various channels.
• Enhance website elements, including landing pages, templates, CTAs, and lead-generating forms, to increase conversions.
• Conduct deep-dive data analysis using tools like Google Analytics and Dynamic Yield to identify areas for improvement and weaknesses.
• Continuously develop comprehensive testing plans and evaluate outcomes of recent initiatives.
• Monitor and report on performance, providing insights for continuous improvement.

Position Requirements:

• Minimum 2 years CRO specific experience, with a track record of increasing conversion, end-to-end planning, and execution
• Strong analytical & and technical skills. Ability to analyze reports, recognize trends, and recommend further actions
• Extensive experience running Tests – A/B Tests, MVT, Split URL
• Deep understanding of Google Analytics (A must- preferably GA4) & and Google Tag Manager
• Experience with A/B testing tools such as DY/Optimizely/Google Optimize is a must!
• Constantly seeking out ways to become more efficient and improve results.

Personal:

• Critical thinker and problem-solver
• Good time-management skills
• Ability to multi-task
• Strong level of English - Must
• DY experience – strong advantage
• WordPress/HTML/CSS knowledge – an advantage
• BA relevant degree – advantage