Paid Social Media Buyer

Job Summary:

The Paid Social Media Buyer for In-App Campaigns is responsible for managing and executing paid social media campaigns within mobile apps. The role involves working closely with the marketing team to create effective ad campaigns and optimize them for maximum results.

Key Responsibilities:

• Manage the execution of paid social media campaigns within mobile apps.
• Use social media platforms such as Facebook, Twitter, and Instagram to create and manage ad campaigns.
• Collaborate with the marketing team to develop effective ad creative and messaging.
• Conduct research to identify target audiences and select appropriate ad formats.
• Monitor campaign performance and adjust targeting, bidding, and creative as needed to maximize results.
• Analyze data and metrics to optimize campaigns and provide regular reporting to the marketing team.
• Stay up to date with changes in social media advertising policies, algorithms, and trends.

Requirements:

• Experience with social media platforms such as Facebook, TikTok, Twitter, Instagram.
• Proven experience in social media advertising, with a focus on mobile app campaigns.
• Knowledge of mobile app ad formats and optimization techniques.
• Strong analytical skills and ability to use data to make informed decisions.
• Ability to manage multiple projects simultaneously and work in a fast-paced environment.
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
• Experience with data analysis.
• Familiarity with app store guidelines and policies related to advertising.
• Bachelor's degree in marketing, business administration, or a related field.