ATL MANAGER- (replacement)

Main tasks in the position:

1. advertising manager

2. ATL Media Manager (all divisions)

3. Content Integration (PPL, TV Shows content)

4. Brand Marketing

Position description: Activity Description Remarks

1. Spearheading ATL, Media Planning & Buying:

ATL Media management for all divisions: Brand, IM & CE.

Planning and executing multiple campaigns in different platform for different products.

Managing media planning and buying in tune with overall marketing plan.

Monitor execution of media plans.

Managing creative strategy: Briefing Ad Agency with the upcoming desirable campaign, working closely thru the progress- approving production quotations, Creative directions to be align with company’s values.

TV, OOH, addressable TV, Cinema, Radio & Print

Strong strategic thinking- abilities to refine the best consumer insights to each product and execute the best communication strategy for it

2. Agency management:

Manage partners and communication agencies, and all aspects of their projects.

Working closely with the media agencies and media vendors on a daily basis.

3. Content integration TV shows and Movies content integration –

Product placement in the leading TV shows in Israel with development of dedicated content

Knowledge in cross platforms content marketing: TV shows, movies, series, Digital content marketing

4. Team collaboration and cross functional projects:

Work collaboratively with sales teams for all products and within the marketing division on all projects.

Coordinate with the other managers within the division and align all plans to the overall strategy.

Monitoring Co-Op campaigns with clients: creative, and media buying

Overall job description

· Co-build and execute marketing strategy for the local market under Global guideline

· creatively and strategically position company products to make them locally relevant and truly loved

· Create, lead and execute impressive marketing campaigns within a given time and budget

· collaboration with internal cross-functional teams and creative and media agencies

Requirements

· Experience on integrated, multi-media platforms marketing projects with an emphasis ATL, digital and social media.

· Concise and clear communicator with written and oral communication skills in English and Hebrew

· Previous experience working with ad agencies, social agencies, Media and PR

· Strong interpersonal skills – must be a team player with Team-oriented personality that

Enjoys working closely with others.

· Creativity - someone who is able to turn cool ideas into reality.

· Experience in data analysis, forecasting, planning and reporting.

· knowledge of all features of OFFICE with emphasis on PPT

· Ability to develop strategies based on industry trends and developments.

· Excellent management, negotiation, listening, and verbal and written communication skills.