ASO & SEO SPECIALIST

Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.

Playtika is looking for a ASO & SEO Specialist to join our rapidly growing team.

Responsibilities:

• Analyze daily organic data in depth, quality metrics & trends
• Be the gatekeeper to our games by articulating the story of our apps through our app store pages on all platforms (Google Play, App Store, Amazon, Windows, Facebook, Web)
• Make sure our App Store Pages and Websites are fully optimized for Search Visibility and Conversion
• Maintain close coordination with other Marketing teams and Product Owners to ensure alignment throughout the Playtika’s marketing funnel
• Work with Marketing’s Creative team to plan and deliver creatives that tell the story of our games beautifully
• Formulate and execute experiment strategy for all products to determine the optimal design
• Research Playtika’s Marketing strategy to identify, strategize, and push for implementation of new opportunities based on findings
• Work with game studios to execute activities on the product level to drive organic traffic to the apps
• Investigate Playtika’s competitive landscape and competitors’ strategy to suggest appropriate counter actions

Requirements:

• Bachelor’s Degree from a leading institution. M.A - an advantage
• Proven analytical competencies
• SEO or website management experience - must
• Storyteller and creative thinker, someone who can communicate ideas and guide designers and copywriters
• Great personal and presentation skills
• Research-Oriented – A curious individual who loves digging into qualitive and quantitive data, and loves deriving actions from it even more
• Strong background in Excel, statistical knowledge - a plus
• Very advanced/Native English – A MUST
• 2+ years of experience as a Strategic Consultant, Advertising Planner, Market Researcher, or similar fields - an advantage

If you feel the above describes you perfectly- Apply now!