Senior Marketing Manager

Company is looking for a Senior Marketing Manager to join their team. Reporting directly to the CMO, the Senior Marketing Manager will be responsible for helping the marketing team create and manage its digital and offline marketing activities including email campaigns, landing pages, advertising,social media, inbound and tradeshows.

This is a full-time, hybrid position with one day a week in Ramat Gan office and once day a week in the Jerusalem office.

Responsibilities:
* Assist the CMO in formulating and implementing marketing strategy, planning, creating marketing plans, and implementing marketing initiatives
* Perform day-to-day marketing tasks and manage marketing projects
* Utilize HubSpot automated marketing software to write, formulate and implement email campaigns,workflows, landing pages and content
* Perform market research
* Help manage the production of promotional materials and digital marketing campaigns: Google ads, emails, social media and inbound marketing - including conversion optimization and reporting
* Write and manage the creation of content for blogs, social media and case studies
* Manage strategy and implementation of tradeshows and events
דרישות התפקיד
Requirements:
* Native Level English
* 7+ years of relevant work experience marketing to B2B companies
* Academic degree in Marketing, Communications or Business
* Proficient use of marketing automation platforms, specifically HubSpot
* Experience in lead generation through organic, inbound and digital marketing
* Familiarity with PPC, social media and community management
* Ability to create and execute effective marketing strategies that meet brand standards
* Excellent strategic, analytical and creative thinking skills
* Exceptional written and verbal communication skills
* Experience in AI and LLM marketing
* Exceptional attention to detail and project management skills
* Knowledgeable about marketing funnels, lead scoring, lead profiling, and other methods of the lead qualification process