Paid Marketing Manager

As the Paid Marketing Manager, you will be responsible for creating, managing, and optimizing PPC campaigns across multiple search engines and social media channels. You will analyze performance, run diagnostics, draft analysis, run experiments, optimize existing campaigns, and build new ones.

In this position, you will work in a hybrid model, which means you will spend two days at the office and three days working from home.

Responsibilities

• Set up and manage Google and Bing (search ads, display, remarketing campaigns), as well as paid social channels (LinkedIn, etc.) driving conversion, leads, and improved ROI.
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Execute tests, collect, and analyze data, and identify trends and insights to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics, PPC initiatives, and campaigns.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
  
  

Requirements

• 3-6 years of experience in paid search and social marketing
• 3 years of B2B marketing experience
• Experience in LinkedIn paid ads
• Experience in YouTube paid – an advantage
• Proficiency in Google ads, analytics, and Excel/Spreadsheets
  
  

The Company: Mend.io is passionate about safeguarding the applications that power our digital world. We are a fast-growing company with a vision for building next-level application security that developers and security teams both love to use. We have offices in Boston and Tel Aviv as well as a global workforce of remote workers.

Our Culture Is Open, Inclusive, And Engaging, And We Work Hard To Foster a Company Where Everyone Feels Valued. Mend Is a Company That Lives By Its Values

• We are passionate about excellence
• We see the world from the customer perspective
• We are better together
  
  

Mend.io’s Diversity Commitment

At Mend.io, we believe bringing together diversity of experience and background creates a better place to work, a better product, and more opportunities to innovate. Mend.io is committed to doing its part to mend the equity gap, fostering a safe, inclusive environment to inspire and support employees to be their authentic selves and provide development opportunities for all.