SodaStream: Performance Marketing Campaign Lead

Overview
At SodaStream, we’re looking for a hands-on Performance Marketing Campaign Lead to drive high-impact ecommerce campaigns across global markets.

In this role, you’ll manage and optimize campaigns across platforms such as Google Ads, Meta, and TikTok, working closely with cross-functional and international stakeholders to drive performance and business growth. You’ll play a key role in budget ownership, campaign strategy, optimization, and data-driven decision making.

This is a great opportunity for someone who enjoys staying close to the platforms, thrives in a fast-paced global environment, and wants to influence real business outcomes through performance marketing.

Responsibilities:

Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and additional digital platforms

Own campaign execution end-to-end including targeting, budget allocation, optimization, and performance analysis

Work closely with global markets and ecommerce stakeholders to adapt strategy to local business needs

Monitor and analyze campaign performance, identify trends, and make data-driven optimization decisions

Provide input and direction on creatives and campaign messaging based on performance insights

Present campaign results, recommendations, and strategic decisions to internal stakeholders

Operate in a fast-paced, matrix environment with multiple stakeholders and priorities
דרישות התפקיד
Qualifications

3+ years of hands-on experience managing performance marketing campaigns

Strong experience with Google Ads and Meta campaign management

Experience working on ecommerce or conversion-driven campaigns

Strong analytical thinking and ability to make data-driven optimization decisions

Hands-on experience with Google Analytics and advanced Excel skills for reporting and performance tracking

High level of English – written and verbal

Ability to work independently, manage priorities, and collaborate across teams

Experience working in global or multi-market environments

It'd Be Cool if you also have

Experience with TikTok Ads and additional paid media platforms

Experience with full-funnel marketing strategies and CAC optimization