Creative Marketing Manager

Now You Know is an online course developer and publisher. We are a team of content editors, designers, coders, project managers, marketing, and monetization experts who take pride in making e-learning better and more fun than ever before.

We leverage technology to predict trending topics, pre-evaluate business potential, and create high-quality, personalized courses that help people achieve personal growth. With veteran founders and a strong group of investors, Now You Know is perfectly positioned for fast growth in the booming e-learning industry. If you are passionate about technology and want to play a key role in a company that creates content and products that genuinely impact people's lives, you might be a great fit to join our team in Tel Aviv.

What are we looking for?

An experienced Creative Marketing Manager who dreams big and is passionate about creating outstanding marketing assets.

As a Creative Marketing Manager at Now You Know, you will be a key player in a dynamic, hands-on, small team that takes pride in developing and executing an exquisite marketing strategy. You will collaborate with cross-functional stakeholders to ideate and execute campaigns that effectively drive sales, brand awareness, and engagement. The ideal candidate should have experience in performance-driven marketing, a keen eye for design, storytelling, and a strategic mindset.

Employment Type: Full-Time

Role Responsibilities

• Lead our creative performance efforts: Work closely with motion and graphic designers to create new ads and iterate existing ones. Continuously monitor our multi-channel campaigns, work closely with marketing analysts to evaluate performance, and make data-driven creative decisions.
• Manage creative sprints: Plan and lead the ongoing work with our design team to build and update ads that engage users and potential students.
• Lead email marketing efforts: Develop and execute our email marketing plan. Work with content writers, manage automations, create campaigns, monitor, and analyze results.
• Plan and execute marketing photoshoots that will translate into successful campaigns and allow maximum creative diversity.
• Write scripts for course trailers and direct their execution on set.
• Work collaboratively with our design team, media company, and analytics to gather information, understand the end goals, and strategize communication approaches.
• Social Media: Direct our Social Media Manager to craft highly engaging content. Track performance and make data-driven creative choices.

Experience & Skills

• 5+ years of experience in marketing, with a focus on creative content development.
• Portfolio showcasing your creative marketing projects, including examples of visual content you've created.
• Experience and knowledge in marketing software (Google Analytics, Ad Manager, Mailchimp, etc.).
• Proven experience of working closely with designers.
• Experience in strategizing paid ads, concept creation, storytelling, ideation, and visual language.
• Clear communication skills and the ability to objectively assess work using analytics, then apply insights to future projects.
• Strategic thinking with a demonstrated ability to develop and execute successful marketing strategies.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills in English.
• Strong analytical and problem-solving skills.
• Proven ability to work effectively in a collaborative, cross-functional team environment.
• Ability to adapt to a fast-paced, dynamic work environment.