Subscription marketing expert

Company Description

STARI World connects football fans, players, and leading clubs by redefining the way young football talents from all over the world are discovered. We have a network of European partner clubs, playing international tournaments, and a strong presence in Africa. STARI World believes that football should be exciting and fun for everyone.

Role Description

This is a contract remote role for a Subscription Marketing Expert at STARI World. The Subscription Marketing Expert will handle customer acquisition and retention campaigns for STARI PRO platform. They will optimize the company's marketing funnel and conversion rates. They will develop and implement marketing campaigns that increase sales and bring customers onto the platform as subscribers.

Qualifications

• Strong experience in customer acquisition, retention marketing and subscription marketing
• Proven track record in customer acquisition through digital channels: email, social media, search, display, mobile advertising, SEO, and SEM
• Strong experience in customer segmentation, analysis and database management
• Experience with A/B testing, website optimization, conversion rates and web analytics tools (Google Analytics, CRM software, etc.)
• Experience in creating and executing multi-channel marketing campaigns
• Strong knowledge of digital marketing channels and strategies including growth hacking techniques