Head of Performance

Edikted, a hyper growth international DTC brand, is looking for a Head of Performance to lead our Performance team

Responsibilities:

·      Managing and Developing a High-Scale Campaign Management Strategy

·      Manage the performance team, providing guidance and support to achieve marketing goals, providing hands-on guidance, prioritization, and support to drive successful campaigns.

·      Hands-on campaign management on FB, Google, Search Ads and Tiktok.

·      Excellent analytical skills with experience using data to drive decision-making Analyze performance data and metrics to identify areas for improvement and optimization of campaigns.

·      Manage campaigns budget effectively, ensuring the best possible ROI from advertising spend.

·      Continuously explore and integrate new media channels and platforms to diversify and improve campaign effectiveness.

·     Direct report to CMO

Requirements:

·      3+ Years of Hands-on experience in managing Facebook and Instagram Campaigns.

·      Strong analytical abilities to assess data and extract insights for campaign management.

·      1+ years of Managerial experience in leading marketing teams, media buyers, growth professionals, and campaign managers.

·      Experience working in high-scale environments, managing large-scale campaigns and strategies.

·     Deep understanding of technical aspect such as pixel implementation, tracking, attribution etc.

·      A connection or genuine interest in the fashion industry

·      Experience in outbound email marketing is a plus.

·     High English level.