Marketing Content Specialist

At SysAid, we're a fast-growing SaaS company making waves in IT Service Management. Businesses worldwide are ramping up their digital transformation, and we're right there with them, providing top-notch solutions. We're proud to be recognized in the Gartner Magic Quadrant for ITSM and as a leader in Gartner Peer Insights' mid-tier category. AWS even gave us the Rising ISV Star Award in 2022.

With 4,000+ customers in 140 countries, we're used in 42 languages by over 100,000 admins and impact the daily work of 9 million+ end users.

We are on the lookout for a Content Marketing Specialist to join our team. You will have the opportunity to make a significant impact on our brand awareness campaigns and help fuel our growth funnel through customer engagement and acquisition initiatives. Your deliverables will be grounded in industry research, market insights, and our Ideal Customer Profile, all while staying true to our brand personality and tone of voice.

Your day to day:

• Craft and execute a content marketing strategy and own an editorial calendar.
• Create high-quality, compelling, and effective content aligned to our ICP and target audiences for a variety of marketing assets, optimized to diverse channels, from website and landing pages, through email campaigns, blogs, PR, and social media.
• Craft persuasive and engaging copy for online ads, banners, and campaigns.
• Consistently amplify our distinct brand personality and tone of voice across media.
• Transform value propositions into compelling messaging and branding ideas into high-performing marketing content.
• Continuously optimize and develop ways to improve content performance.
• Stay up-to-date with industry trends and follow best practices.
• Acquire a deep understanding of our ICP, their needs, and pain points, within the context of our product offering.
• Work closely with the Brand and Creative teams to ensure that content translates into compelling and visually effective finished deliverables.
• Collaborate with multiple stakeholders within the Marketing team, as well as the broader organization.

What we’re looking for:

• 2+ years in content marketing and copywriting in a global B2B SaaS or Software company.
• Experience in writing across a variety of marketing channels.
• Creative and deep thinker.
• Welcomes feedback, edits, and changes.
• Ability to work under quick turnaround cycles while managing multiple projects and deadlines simultaneously.
• Knowledge of marketing best practices and trends.
• A self-motivated, enthusiastic individual who loves working with others and has fantastic people skills.

What we offer:

• Competitive compensation package
• Medical, Vision, Dental, and RRSP
• Life, AD&D, and LTD Insurance
• Gender-neutral parental leave
• Option plan from Day 1
• Fully stocked new office/ Fully-loaded kitchen: snacks/fruits/drinks