Senior Marketing Analyst

We are looking for a Senior Marketing Analyst with strong experience in performance-based online marketing to join our Business Analytics team. While the role is organizationally part of the Business Analytics group, the day-to-day priorities, projects, and success metrics will be defined and led by the Marketing team, working closely with the CMO and senior marketing stakeholders.

This role is critical in shaping marketing strategy through advanced analytics, experimentation, and deep performance insights across paid, organic, and owned digital channels.

What you'll do

Marketing Performance Analysis

Analyze and monitor performance across paid digital channels (e.g., Google Ads, Meta, affiliates, influencers, and additional channels as applicable), Email Marketing, and organic/SEO traffic.
Track and evaluate ROI, LTV, CAC, conversion funnels, cohort behavior, and attribution models.
Identify trends, anomalies, and growth opportunities to optimize spend and performance.
Monitor and provide real time updates and analysis when significant changes occur in any funnels, channels, geos.

Strategic Insights & Decision Making Support

Partner closely with the CMO and marketing leaders to support strategic planning, budget allocation, and scaling decisions.
Translate complex datasets into clear, actionable insights and recommendations for both technical and non-technical stakeholders.
Support go-to-market initiatives, campaign launches, and international expansion efforts with data-driven insights.

Experimentation & Optimization

Design, analyze, and interpret A/B tests and marketing experiments across channels and user journeys.
Evaluate incrementality, lift, and causal impact of marketing activities.
Continuously refine KPIs and measurement frameworks in line with evolving marketing goals.

Reporting & Data Infrastructure

Build and maintain dashboards and recurring reports for marketing leadership.
Ensure data accuracy, consistency, and clarity across marketing analytics outputs.
Collaborate with data engineering and BI teams to improve tracking, attribution, and data availability.

What you bring

Professional Experience

3+ years of experience in marketing analytics, performance marketing analysis, or growth analytics.
Hands-on experience working with performance-based online marketing data.
Proven ability to support decision-making in high-scale, data-driven marketing environments.

Technical Skills

Strong SQL skills; experience working with large datasets.
Experience with analytics and BI tools (e.g., Looker, Tableau, Power BI, or similar).
Solid understanding of digital marketing measurement concepts: attribution, funnels, cohorts, LTV modeling, incrementality etc.
Experience working with data from platforms such as Google Ads, Meta, ImpactRadius, or similar (directly or via data pipelines).

Soft Skills

Strong business acumen and ability to connect data to marketing strategy.
Excellent communication skills, with the ability to present insights clearly to senior stakeholders.
Proactive, independent, and comfortable working in a matrix organization.
Strong collaboration skills and ability to influence without direct authority.

Advantages

Experience in subscription-based or freemium consumer products.
Background in growth, lifecycle, or CRM analytics.
Familiarity with statistical methods, experimentation frameworks, or Python/R.

Why Join MyHeritage?

Work at the intersection of data, marketing, and global growth.
High visibility role with direct impact on business performance.
Close collaboration with senior leadership, including the CMO.
Opportunity to shape how marketing decisions are made at scale.

About MyHeritage

MyHeritage is the leading global platform for family history. It enriches the lives of people worldwide by enabling them to uncover more about themselves and where they belong. With a suite of intuitive products, billions of historical records, an affordable at-home DNA test, and AI-powered photo tools, MyHeritage creates a meaningful discovery experience that is deeply rewarding. The MyHeritage platform is enjoyed by tens of millions of people around the world who treasure and celebrate their heritage. MyHeritage offers full privacy controls and is available in 42 languages. Learn more at www.myheritage.com.

See what it's like to work at MyHeritage on www.glassdoor.com.

Benefits at MyHeritage

Our employees enjoy a range of benefits to enhance work-life balance and well-being:

Hybrid work model
Modern, beautiful office in Or Yehuda with shuttle service from Tel Aviv and employee parking (for our Or Yehuda employees)
On-site gym and pilates classes
Dog-friendly office
Well-stocked kitchens and a monthly meal allowance
Fully funded supplemental health insurance

#LI-Hybrid