PPC Campaign Manager

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly-entertaining free-to-play games that millions of people play every day. We’re looking for people who can work both sides of their brain, the combination of being creative and analytical. Driven people with the PASSION TO WIN who want not only to take part but to take over.

Key Responsibilities

• Oversee the setup and execution of PPC campaigns on various platforms, including keyword selection, ad copy creation, bid management, and audience targeting
• Collaborate with product, CRM and retargeting teams to drive events focused on acquisition and engagement
• Monitor user behavior, LTV and provide regular detailed reporting on results
• Daily, weekly, and quarterly budget forecasting and monitoring
• Build and maintain strategic relationships with key acquisition partners
• Conduct creatives A/B testing, analysis, and production to ensure high conversion rates
• Collaborate with other team members to share insights and knowledge to ensure mutual (team) success
  
  

• Minimum 1 year of experience in major PPC platforms (e.g., Google Ads, Bing Ads) and their campaign setup, bid management, and audience targeting
• Strong budget management skills to strategically allocate budgets across campaigns based on performance data and objectives
• Excellent communication, analytical, and problem-solving skills, staying updated with industry trends, and adhering to ethical practices and platform policies
• Experience working with cross-functional teams such as Analytics, Art and Game teams