Senior Manager CTC & MOPS

At adidas, every day is a chance to flip the script. An invitation to take everythingwe know and re-invent it. Do it better. Never settling for good enough.

Every day we get up, invent, adapt, improvise, find new ways to collaborate,and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world.

It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning.

And we’re never done.

Come be a part of shaping the future together with us.

Senior Manager CTC & MOPS

PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION

Develop category business success within guidelines set by EM BUs & EM CTC & Global through the execution of a robust category plan in the cluster. Support EM BUs & EM CTC & Cluster Brand Director as a key interface of the respective categories and drive end-to-end CTC / GTM process.

Drive range architecture and CTC merchandising process (seasonal cycle) to ensure brand and channels KPI achievement.

Key Responsibilities

• Lead range & assortment plans by store formats out of Israel range according to seasonal strategy and local needs.
• Create the Market Range Architecture strategy for the respective categories and ensure its alignment with the Global Brand and EM Framework.
• Work closely with EM BUs & EM CTC and define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels/KA) and product allocation (segmentation) guidelines for Israel, including SMU, ABO.
• Lead all aspects of range management (business planning, input on ranging, forecasting, pricing, GTM) including segmentation.
• Drive the collection and submission of initial market forecasts in system (RMA) for horizontal reviews by HUB CTC at key milestones (SP, RMA1, RMA2)
• Provide input into the overall seasonal, annual and Strategic Business Plan for the respective categories and all relevant KPI reporting, any required scenario analysis.
• Track respective categories selling performance and proposes action plans when necessary to drive sales and improve categories’ KPIs.
• Collaborate effectively cross functionally across marketing, and with the key business partners in Israel, including Sales, DTC, Demand Planning, Supply Chain and Finance.
• Key contact to EM BUs & CTC teams and local channel teams on range specific topics & concepts
• Excellence at GTM including internal sales meeting and sell-in tools & cluster article master data maintenance
• Support the Israel Brand Director in the implementation of Global/Local projects.
• Clear commercial approach to reach the Brand KPIs.
  
  

• Marketing Israel (Brand Activation & Digital Media Activation & Omni Channel leads)
• Channels Leads Israel
• Finance Israel & DP Team
• Emerging Markets BUs
• Emerging Market CTC&Mops
  
  

• Brand Health KPIS (Brand momentum, Share of Search, Spontaneous purchase intent, Brand Desirability and Heat etc.)
• Net Sales and GIM%
• Full Price Sell Through (FPST%) and Sell Through in general (ST%)
• Cluster Direct Brand Contribution vs Plan
• Project KPIs (respect timing, qualitative contribution, etc.)
• Range size, efficiency, common range selection % (incl. overlap)
• Showroom experience
• GTM Calendar
  
  

• Extensive (7+ years) Marketing experience, with a distinct track record of success and high-level merchandising, and processes improvement.
• Strong presentation/communications skills
• Advanced user of MS Office suite of products
• Experience in both market and above market organization preferred
• Advanced knowledge of Ranging processes and systems
• Strong analytical skills and attention to details
• Structured, organised and process oriented
• Fast learner and strong learning skills
• Clear commercial approach
  
  

• Lead and manage a diverse team
• Support and secure a high-performance culture through the communication of clear expectations and individual target setting
• Ability to work across multiple functions with exemplary cross-functional collaboration, resourcefulness and influencing skills.
• Plan and host timely team meetings in the market and regular travel to Markets.
• Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.
• Invest in peoples development.
• Status Quo breaking approach
  
  

• University/top college degree in Business and/or Marketing (preferred) or other from a reputed academic institute.
• Professional experience, ideally in Sales and/or Marketing of minimum 7 years
• Experience working with stakeholders and experts at various seniority levels
• Fluent in English (both verbal and in writing).
• Fluent in Hebrew - advantage