Real Estate Marketing Manager - yad2

yad2 isn’t just Israel’s leading marketplace, we’re redefining how people buy, sell, and explore real estate online. With millions of users and a strong foothold in both B2C and B2B, we’re on a mission to make digital real estate smarter, faster, and more accessible, while leading marketing communications, shaping brand language and messaging, and managing conferences, events, and other key touchpoints.

We're looking for a sharp, performance-driven, and creative Marketing Manager to lead the marketing strategy and execution for yad1 - the platform for new real estate developments.

What You will be doing?
- Own the end-to-end marketing strategy for yad1 across B2C audiences
- Lead a performance-oriented operation focused on delivering high-quality leads to our customers
- Plan, execute, and optimize multi-channel marketing campaigns (digital, offline, CRM)
- Analyze user behavior, funnels, and market dynamics to identify growth opportunities
- Drive product–marketing alignment - define positioning, messaging, value propositions and go-to-market plans
- Evaluate and shape creative concepts while ensuring high-quality execution
- Develop user journeys, generate insights and optimize the customer experience
- Work closely with Product, Sales, and Customer Success to align business goals
- Lead retention, monetization, and engagement initiatives
- Manage agencies, budgets, and performance metrics with full accountability
- Conduct market research, map competitive landscapes, and identify strategic growth opportunities
דרישות התפקיד
- 5+ years of hands-on marketing experience
- Real estate experience - big advantage
- Experience as a Marketing Manager in marketplace or e-commerce environments - big advantage
- Strategic thinker with excellent analytical abilities and strong attention to detail
- Strong experience managing growth funnels, leads, and performance KPIs
- Creative mindset with the ability to evaluate and guide strong creative output
- Experience working closely with product teams
- Strong communication, storytelling, and stakeholder-management skills
- Familiarity with UX, funnels, CRM - strong advantage