WHS Trade Marketing Manager

Purpose & Overall Relevance for the Organization:

Develop and implement a holistic and consistent Trade Marketing strategy for WHS Accounts. The strategy follows the marketing plan based on every account and his assortment.

The support includes 360 marketing activation in: POS, MEDIA and NON-MEDIA to support the business and increase sale.

Key Responsibilities

Develop and implement customer-specific Account Marketing Plans, including communication (media, digital, social media, etc.), POS presentation and activation in close alignment with the WHS team, marketing team, and product marketing team.

Ensure positive sell-in and sell-out impact of relevant activities across all channels.

Evaluate and commercialize business opportunities with defined Accounts in line with the Marketing Calendar for Israel.

Analyze the success of marketing initiatives on an ongoing basis and input findings into future planning.

Responsible for Sale Working Budget expenditures.

Make sure well brand awareness in all WHS accounts, push our presentation in all touch points, always on

Knowledge, skills and abilities:
דרישות התפקיד
Strong communication and presentation skills

Strong organizational, planning and project management skills

Analytical skills, ability to deal with complex situations and problems

Customer and market understanding

Knowledge of all key marketing instruments and their usage in the respective channels

Requisite Education and Experience/Minimum Qualifications:

Relevant degree in marketing or communication/Media Studies/ Business Administration

5 years’ relevant experience in the areas of marketing and/or sales

Work experience in the sporting goods/fashion/consumer goods industry, in retail and/or with an agency (advertising, media, PR, sports marketing)

Requisite Education and Experience / Minimum Qualifications: