Marketing Manager at BioT (Maternity Leave Cover)

About BioT:

BioT is a VC-backed startup that provides an infrastructure for medical device clouds, enabling the transformation of standalone medical devices into connected-care solutions. With a focus on accelerating development and commercialization, BioT ensures stringent regulatory compliance in key markets like the US and EU. The platform allows MedTech companies to quickly launch and scale innovative solutions, significantly reducing time, cost, and risk associated with traditional development cycles​​.

• We are ideally positioned to win – as industry pioneers, we are looking to scale and expand our customer base. With us, you can maximize your talent and skills and grow together from a promising startup to a large-scale company.
• We have a golden opportunity - 50,000 medical device companies worldwide are looking to cloud if their products, and we can make it happen for them.
• We have the technology – it's a kick-ass platform with an ambitious vision, and it's already out there in the market supporting dozens of global customers
• We have a purpose - to help people by improving patient outcomes. If you want to be part of something meaningful, your place is with us!
• We have a winning BioTeam - with experienced professionals and executives in IoT, cloud, cybersecurity, MedTech, and healthcare. Our people love working together, come and see for yourself :)

Job Description:

BioT is seeking a talented Marketing Manager to join our team on a temporary basis to cover maternity leave. As the Marketing Manager, you will be responsible for developing and executing our inbound and outbound marketing strategy, overseeing multi-channel marketing campaigns, managing annual budgets, developing marketing content, and administering Hubspot.

Key Responsibilities:

Conduct Market Research: Identify industry trends, target audiences, competitors, and new market channels.

Develop B2B Marketing Strategies: Develop and implement effective B2B marketing strategies aligned with BioT's objectives and target audience to drive brand awareness and lead generation.

Utilize Digital Marketing Channels: Use a variety of digital marketing channels such as SEO, email marketing, social media, and content marketing to generate leads, drive traffic, and increase brand awareness.

Manage External Relationships: Manage relationships with external vendors, agencies, and contractors.

Create Compelling Content: Collaborate with cross-functional teams to create compelling content, including blogs, whitepapers, case studies, and website copy, to support B2B marketing initiatives.

Maintain CRM & Marketing Automation: Manage and maintain the company CRM and marketing automation (HubSpot); keep the database updated, and manage workflows, reports, and email campaigns.

Collaborate Across Teams: Collaborate closely with cross-functional teams including sales and product to ensure alignment of marketing efforts with overall business goals, and report directly to the CEO.

Analyze Campaign Performance: Analyze campaign performance and adjust strategies accordingly to optimize results.

Tradeshow Research and Execution: Research and identify relevant tradeshows and exhibitions, plan and manage BioT’s participation to maximize visibility and lead capture, ensuring smooth execution and follow-up.

Requirements:

• Minimum two years of experience in a B2B SaaS environment in the global market.
• Solid understanding of marketing principles and customer journey, and/or Bachelor's degree in marketing, communication, or business administration 
• Experienced in digital marketing such as SEO and social media campaigns including LinkedIn. 
• Proficient in managing logistics at global events including booth set up and executing webinar productions. 
• Excellent written and verbal communication skills in English.
• Proven experience working with Hubspot CRM and Marketing Automation tools. 
• High self-learning abilities and a curious nature
• Excellent analytical abilities.
• Strong organizational and methodical skills, and the ability to manage multiple tasks simultaneously.
• Ability to adapt to a fast-paced and evolving work environment.
• Proven experience with Excel 

Join BioT and contribute to our mission of making a positive impact on human health and the environment through innovation and sustainability. Apply now to be part of our dedicated team!

Our head office is located at Petach-Tikva & We work in a hybrid mode

The job is open to both women and men.