Creative Performance Manager - YEVS ROCHER

We are looking for a Creative Performance Manager to lead the intersection of data, creativity, and performance marketing.
This role blends strategic media thinking with hands-on creative leadership, owning the full lifecycle of performance-driven campaigns- from concept and storytelling to execution, optimization, and scale.

Responsibilities:
• Own and manage performance-driven creative strategy for paid social channels (Meta/Facebook, TikTok, YouTube).
• Plan, execute, and optimize paid campaigns with a strong focus on ROI, scalability, and growth.
• Lead the creative process end-to-end: ideation, briefing, production, testing, iteration, and performance analysis.
• Collaborate closely with designers, video editors, copywriters, and external partners.
• Develop creative concepts, storyboards, scripts, and visual directions grounded in performance insights.
• Analyze campaign data to identify winning creatives, angles, audiences, and growth opportunities.
• Manage and optimize budgets to maximize efficiency and results.
• Build and maintain structured testing frameworks and scalable creative workflows.
• Stay ahead of platform trends, creative formats, audience behavior, and AI-powered tools.
דרישות התפקיד
• 2+ years of experience in performance marketing or paid social roles.
• Proven experience managing Meta/Facebook campaigns.
• Strong understanding of Direct Response marketing and performance KPIs.
• Analytical mindset with strong Excel and reporting skills.
• Creative intuition and strong storytelling skills.
• Proven, mandatory experience working with creative editing tools (CapCut, InShot, Canva)
• Self-motivated and comfortable in a fast-paced environment.
• Excellent English skills - written and spoken.

Advantages:
• Background in eCommerce, retail, or digital-native brands.
• Hands-on experience in creative production.
• Experience with AI tools for creative research or content generation.
• Familiarity with creative automation and testing methodologies.