Marketing Manager, SKIMS IL

Factory 54 is proud to bring SKIMS, the global fashion and lifestyle brand founded by Kim Kardashian, to Israel.
We’re looking for a Marketing & Brand Manager to lead the launch and growth of SKIMS in the Israeli market - a unique opportunity to build one of the world’s most influential brands from the ground up.
In this role, you’ll shape the brand’s local identity, voice, and impact across retail, digital, PR, influencers, and customer experience.
If you’re a creative strategist with a data-driven mindset and a true passion for fashion and branding - we’d love to meet you
Job Description:
• Lead the full 360° brand strategy, launch, and ongoing marketing efforts of an international premium fashion brand in Israel
• Build and execute comprehensive marketing plans across all channels: retail, digital, PR, influencers, and social media
• Analyze market trends, consumer behavior, and brand performance to make data-informed decisions
• Collaborate closely with global brand teams to align strategies and localize assets for the Israeli market
• Create compelling local storytelling and brand communications that align with global brand identity
• Work cross-functionally with e-commerce, retail operations, and visual merchandising teams to ensure consistent and high-quality brand execution
• Monitor campaign performance and optimize based on insights, A/B testing, and KPIs
דרישות התפקיד
• 2+ years of experience in brand management, marketing strategy, or related roles in consumer goods, fashion, retail, or e-commerce industries
• Strong analytical capabilities – comfortable working with sales data, market insights, and performance metrics
• Proven track record in developing and executing 360° marketing campaigns across digital, PR, and retail platforms
• Exceptional communication skills – both visual storytelling and verbal/written presentation
• Highly organized, detail-oriented, and able to manage multiple projects in a dynamic, fast-paced environment
• Fluent in English, with excellent writing and presentation abilities
• Deep passion for fashion, global lifestyle brands, and building brand equity from the ground up