SEO & PPC Specialist

SITE123 is a leading global do-it-yourself website builder platform. Alongside our platform, we offer professional DESIGN, SEO, and PPC services to customers worldwide in all languages.
We’re seeking a skilled specialist to oversee our customers’ SEO and PPC across multiple markets, deliver exceptional results, and contribute to the growth of our SEO & PPC department. The position is on-site from our offices in Hi-Tech Park in Beer-Sheva.

Position Summary:
Own end-to-end performance marketing across SEO and PPC with a dual mandate:
Clients (primary ~70%) — Plan and execute strategies that grow organic traffic, leads, and ROAS for a portfolio of global customers.
SITE123 in-house (secondary ~30%) — Lead SEO & paid acquisition initiatives for our brand and products to support growth.
דרישות התפקיד
What You’ll Do

SEO
Build multi-market SEO strategies (technical, on-page, off-page).
Perform keyword research, mapping, content briefs, internal linking, schema, etc.
Execute ethical link-building; monitor rankings/traffic/conversions; present insights and next steps.

PPC
Set up & optimize Google Ads (Search/Display/Video/Remarketing) and Meta (Facebook/Instagram).
Run A/B tests on ads & landing pages; manage bids/budgets to ROAS/CPA targets.
Implement and validate tracking
Generate clear performance reports.

Professional Position Requirements:
2+ years hands-on SEO and 2+ years PPC management (agency or in-house)
Strong command of on-page, off-page, and technical SEO
Proven experience with Google Ads & Meta Ads across search, display, video, and remarketing.
Experience and understanding of the website building field.
Comfortable with Ahrefs/SEMrush/Moz, Excel/Sheets (pivots/lookups)

Essential Soft Skills & Work Style:
Excellent English communication; additional languages are a strong plus (we serve global clients).
Client-facing professionalism, data-driven mindset, and multi-project ownership.
Excellent communication, analytical, listening, and organizational skills.
Outstanding time management skills and attention to detail.
Ability to multitask efficiently in a fast-paced environment.
Self-motivated, goal-driven, and results-oriented.
Creative thinker, independent worker, and problem solver.

Advantages:
Experience with multi-locale/multi-language SEO; Shopping/PMax feeds.
Familiarity with CWV optimization, basic HTML/CSS, and Looker/Data Studio.
B2B/SaaS or website-builder ecosystem experience.

Compensation:
Competitive salary based on experience.
Performance-based bonuses tied to KPIs.