User Acquisition Team Lead

yad2's Marketing team is the creative engine that drives the company's visibility and success. This is the place where ideas come to life, from market research and branding to advertising and customer engagement. It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations.

We are looking for an experienced User Acquisition Team Lead to lead strategically, plan, and execute user acquisition campaigns across multiple channels, driving growth and maximizing ROI.

What you will be doing:
Lead and mentor a high-performing performance marketing team, fostering professional growth and strategic development
Manage and optimize multi-channel marketing campaigns across platforms such as Google, Meta, YouTube, LinkedIn, Taboola, Outbrain, Native, and more
Develop data-driven marketing strategies, including smart behavior-based retargeting, advanced segmentation, and effective use of self-serve advertising platforms and Conversion APIs
Own and continuously enhance the company’s advertising platforms and tools to increase campaign efficiency and client performance
Analyze user data and campaign performance to extract actionable insights and identify growth opportunities
Oversee and manage large-scale advertising budgets (multi-million), including ongoing performance monitoring, resource prioritization, A/B testing, and ROI optimization
Collaborate cross-functionally with Product, BI, Creative, Design, Tech, and Sales teams to ensure strategic alignment and seamless execution
Deliver clear, structured, and actionable reports to senior leadership, turning data into meaningful business insights
Work closely with international markets and global partners, including ongoing communication and business planning in fluent English
Establish a test-learn-optimize culture focused on continuous
דרישות התפקיד
Bachelor’s degree in Marketing, Communications, Industrial Engineering, or a related field
5+ years of experience in digital performance marketing, with 3+ years in team leadership roles — preferably in B2B2C or SaaS settings.
Proven track record of managing high-scale media budgets and delivering measurable results in dynamic settings
Demonstrated experience leading teams, driving collaboration, and inspiring cross-functional success
Deep understanding of paid media and full-funnel digital acquisition strategy
Expertise in advanced analytics tools (Google Analytics, BI platforms), CRO practices, and funnel optimization
Strong analytical thinking paired with creative marketing intuition
Full professional proficiency in English – both written and verbal, with the ability to lead
communication and operations in international environments
Bonus points for SEO knowledge, WordPress experience, and marketing copywriting skills