Manager, Commercialization Sombra/Mezcal

Job Description :

MANAGER, COMMERCIALIZATION SOMBRA/MEZCAL (L5)

Location - 3WTC

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!

ABOUT THE ROLE

Purpose

The Commercialization Manager crafts a competitive advantage for Diageo by collaborating, creating and communicating the brands physical availability priorities across On, Non & Off -Premise Channels. This role provides the critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding.

Role and Responsibilities

Partner with Brand Teams, Agency Partners, the Business Development and Trade Development teams, to develop commercial plans, category growth drivers and programming to exploit growth opportunities for our emerging brands.
Represents the ‘customer’ and ‘shopper’ in the Joined-Up Business Planning process (internal planning). They are the guides in Brand Activation at the Moment of Choice and act as the advisor for brand to ensure commercial reality is baked into brand/consumer plans.
The role supervises overall BTL marketing investments to ensure optimized delivery of annual targets and is the key arbiter of where, how and at what level our brands invest at the “moment of choice”
Builds a driven advantage for Diageo by collaborating, crafting and communicating the brands physical availability priorities across On, Non & Off -Premise Channels.
Provides critical commercial linkage, knowledge and support to the brand marketing teams to ensure brand standards, purpose, communications and programs are commercially sound, impactful and are grounded in deep shopper, retailer and RTM understanding
Manages a portion of BTL brand A&P budget to support BTL agency and other 3rd party work in support of the brand(s) in addition to providing strategic guidance on BTL growth driver investment through planning process
Provides critical insights to commercial (BPM) and brand reviews (QR) and other key internal meetings – leading commercial course correction where necessary

Key Outputs

Delivers “fewer, bigger, better” brand activations that truly impact the brand performance – grow share and deliver financial and consumer imperatives
Every commercial touchpoint understands their role in supporting the Brand ‘Must Do’s’ following the Plan
Employs Next Gen Marketing principles with a constant focus on recruitment and re-recruitment, supporting the availability agenda through the line by delivering outstanding Physical Availability plans for the brand

ABOUT YOU

Preferred Experience, Skills and Education Requirements

Bachelor’s degree in Business, Marketing or related field
5+ years of experience CPG Commercial and/or marketing experience
Successful experience in a fast paced, shopper /consumer insight driven, matrixed environment
Must have experience with business planning, budget management, commercial strategy and BTL creative skills
Experience with beverage alcohol industry and 3 tier system preferred
Resilience, comfortable with changes and ability to challenge status quo are important

Leadership and Dial Up Behaviors

Lean in to our “dial up behaviors” and core values

Be externally curious
Collaborate efficiently
Experiment and learn
Act decisively

EEO Information | Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-06-17

Salary Range:

Minimum Salary:

$105225

Maximum Salary:

$175375

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.