Digital Marketing, Section Manager

The Digital Marketing, Section Manager will be responsible for providing advanced digital marketing support, ensuring process excellence, knowledge transfer, and strategic guidance across digital marketing initiatives, with a specific focus on B2B and industrial sector digital marketing strategies.

Major Responsibilities:
· Ongoing Digital Marketing Support & Governance (50%)
· Provide hands-on expertise in digital marketing campaigns for B2B and industrial market segments
· Support team in developing and executing integrated digital strategies tailored to complex industrial markets
· Troubleshoot complex digital marketing challenges specific to B2B communication and lead generation
· 2. Knowledge Transfer & Capability Building (20%)
· Develop specialized training materials focusing on B2B digital marketing techniques
· Create standardized digital marketing process documentation for industrial sector marketing
· Mentor team members (in digital unit & BU’s) on advanced digital marketing techniques specific to B2B lead generation
· 3. Process Governance & KPI Management (20%)
· Design and establish digital marketing KPI frameworks specific to B2B marketing objectives
· Develop sophisticated measurement and reporting tools & methodologies
· 4. Strategic Advisory (10%)
· Provide strategic insights on digital marketing trends in B2B and industrial sectors
דרישות התפקיד
3-6 years of proven digital marketing experience, specifically in:
B2B and industrial sector marketing
Hands-on campaign management for technical and complex product markets
Lead generation in technical and industrial environments
Demonstrable track record of successful digital campaigns in:
Technology/ Manufacturing/Industrial equipment/ Professional services

Proven ability to:
Develop targeted marketing strategies for complex B2B sales cycles
Generate and nurture high-quality technical leads
Create content that resonates with professional and technical audiences
Strong analytical and strategic thinking abilities specific to industrial marketing
Excellent communication and training skills, with ability to explain complex technical concepts, to a non-technical audience

Advanced knowledge of comprehensive digital marketing platforms, including:
Marketing Automation Tools:
HubSpot Marketing Hub
Marketo Engage
Pardot (Salesforce)
ActiveTrail
Mailchimp Advanced

Analytics and Performance Measurement Tools:
Google Analytics 4
Adobe Analytics
SEMrush
Mixpanel
Tableau

Digital Advertising Platforms:
LinkedIn Ads
Google Ads
Facebook Business Manager
Twitter Ads

Content Management Systems:
WordPress
HubSpot CMS
Drupal