General Manager – Builders

Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. Our powerful tools fuel websites to be faster, richer in user engagement, and breakthrough creativity. With a growing suite of products that support everything from developer efficiency to brand storytelling, Cloudinary is becoming the visual layer of the web.

Cloudinary has a globally distributed team across North America, EMEA, and Asia-Pacific, united by a shared commitment to building smart, scalable technology and a culture rooted in humility, curiosity, and collaboration. At Cloudinary, we celebrate Life & Work. We believe in healthy growth, working with purpose, and creating meaningful value. If you’re looking for a place where your voice matters and your work truly makes an impact, this may be the opportunity for you.

AI‑powered builders and low‑code/no‑code platforms are transforming how applications are created; non‑developers and product people can now build sophisticated products by vibe coding on platforms like Lovable, Base44 and others. These builder ecosystems need robust media management, optimization and delivery, and Cloudinary can provide that. As GM of Cloudinary for Builders, you will own Cloudinary’s strategy for this new space—making our products the default choice for media management within builder platforms.
Responsibilities:
Set the vision & strategy: Lead the development and growth of Cloudinary’s presence within builder ecosystems. Define a long‑term strategy, roadmap and success metrics; ensure the initiative aligns with Cloudinary’s broader mission and revenue goals.
Build & manage partnerships: Develop and promote strategic partnerships with leading builder platforms, directly engaging with their product and partner teams. Help Cloudinary’s Channels team build relationships with solution and technology partners in this ecosystem. Negotiate co‑development and co‑marketing agreements to make Cloudinary’s capabilities a default option for these tools.
Lead a cross‑functional team: Build and manage a small, highly‑skilled team (product, technical and business functions) focused on builder integrations. Partner closely with Cloudinary R&D on API & MCP readiness, with product management on feature definition, and with marketing on go‑to‑market and demand‑generation activities.
Drive product‑market fit: Ensure integrations meet the needs of builder users and achieve product‑market fit. Gather market feedback, define and prioritize new features and enhancements, and coordinate with Cloudinary’s product teams to deliver them.
Create go‑to‑market plans: Develop and execute strategies to drive user acquisition, engagement and retention for builder integrations. Coordinate with marketing and customer success to create compelling content, events, tutorials and campaigns.
Own business performance: Define adoption and revenue targets, manage budgets, and measure ROI of the builder initiative. Report progress to leadership and adjust strategy as the market evolves.
Be the face of the initiative: Evangelize Cloudinary’s builder strategy internally and externally. Represent the company at conferences, contribute to thought leadership and stay up‑to‑date on trends in AI‑powered builders, low‑code/no‑code tools and generative media.
About You:
Experienced leader: 10+ years in technology/SaaS with at least 4 years of managerial experience in cross‑functional roles. You have led early‑stage product initiatives or built ecosystems/marketplaces and are comfortable working in an ambiguous, fast‑changing environment.
Business & partnership acumen: Demonstrated success in business development or ecosystem partnerships, especially ones in the GenAI space. You can negotiate and nurture strategic alliances, understand complex partner dynamics and influence across organizations.
Product & technical fluency: Familiarity with APIs, developer tools or low‑code/no‑code platforms. Able to bridge technical and non‑technical stakeholders; comfortable discussing product requirements with engineers and value propositions with marketing/sales.
GTM & metrics orientation: Experience in developing and executing go‑to‑market strategies, driving user acquisition and retention, and managing multi‑year budgets with a clear ROI.
Matrixed collaboration: Proven ability to work in matrixed environments, aligning stakeholders across product, engineering, sales and marketing.
Education: Bachelor’s degree required; MBA or equivalent business experience preferred.
Bonus: Experience with generative AI and/or emerging builder technologies; prior work with developer tools or platform ecosystems.
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We have you in mind. As an employee, you will experience many benefits, including:

Awesome technology
Top-talent peers
Robust vacation & wellness policy
Annual development stipend
Catered lunches or a food stipend

Cloudinary is proud to be an equal-opportunity employer dedicated to pursuing a diverse workforce.