Conversion Rate Optimization - App Store Specialist (ASO)

Who we are

Lightricks, an AI-first company, is revolutionizing how visual content is created. With a mission to bridge the gap between imagination and creation, Lightricks is dedicated to bringing cutting-edge technology to the creative and business spaces. Our advanced AI photo and video generation models, including our open-source LTXV model, power our apps and platforms including Facetune, Photoleap, Videoleap, and LTX Studio, allowing creators and brands to leverage the latest research breakthroughs, offering endless control over their creative potential. Our influencer marketing platform, Popular Pays, provides creators the ability to monetize their work and offers brands opportunities to scale their content through tailored creator partnerships.

We are looking for a Senior App Store Optimization Specialist who will be responsible for coordinating and leading Lightricks ASO activity across the board.
What you will be doing

Execute strategic plans to grow our apps organically on both AppStore and Google Play Store

Full storefront ownership including copy, creative, in-app events

Own the creative process for testing and optimizing store graphic assets to increase app pages conversion rate

Competitive landscape knowledge sharing & trend detection

Define & track organic traffic against revenue goals

Track, monitor and reflect the company ASO status

Conduct localized keyword research and competitive analysis

360 ° purview of related metrics, including app vitals, ratings & reviews, editorial feature submissions & more

Your skills and experience

Proven ASO experience and excellent understanding of organic growth best practices

Fluent in English, both verbal and written

Analytical thinker, with the ability to recognize patterns and trends

Creative approach, can communicate and guide designers and copywriters

Strong background in Excel and/or Google Spreadsheet

Ability to work with precision in a deadline-driven environment

Ability to work independently & be proactive about new opportunities

Good communication & collaboration skills

Experience of ASO within subscription or gaming apps- a plus

Experience collaborating across multiple cross-company teams- a plus

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