Product Manager-Activation

Fullpath by Cox Automotive is a fast-growing tech company in the automotive space with hubs across the US and Israel. We are disrupting the multi-trillion-dollar transportation industry with our advanced Customer Data Platform (CDP). Our work happens in the fast lane as we bring AI-powered, data-driven solutions to a quickly evolving industry. Our team at Fullpath is made up of curious and creative individuals who are always looking to achieve the impossible. We are bold, collaborative, and goal-driven. At our core, we believe every voice has value and can impact our bottom line. We are looking for a Product Manager to join our Activation team and further scale out the Audience Activation product. If you are a creative, solutions-oriented individual who is ready to put your career in drive, Fullpath is the place for you! This role is based in Tel-Aviv or Jerusalem and reports to the lead PM of Audience Activation. Requirements: BSc in Computer Science or an equivalent technical background 3+ years of product management experience working on live, scaled B2B SaaS products A proven track record owning complex, technical messaging or campaign platforms (email/SMS delivery, audience orchestration, AI-powered personalization, or customer engagement products) Strong analytical skills and a data-driven approach to prioritization and impact measurement Experience working with US customers and the US market Fluent English (spoken and written) The ability to simplify highly technical concepts for non-technical stakeholders What you will be responsible for: Execute the roadmap for Audience Activation, balancing platform depth, delivery quality, and customer enablement with the pace of a live, rapidly-growing, revenue-generating product. Translate technical and architectural tradeoffs into product requirements and business impact, connecting platform decisions to customer adoption and revenue outcomes. Own both sides of the product lifecycle: the inbound work of discovery, specification, and technical decision-making, and the outbound work of launch, customer enablement, and ongoing adoption with CSMs. Engage directly and regularly with customers, CSMs, and internal stakeholders, turning real-world campaign challenges and customer needs into product decisions. Partner closely with R&D leads and engineering to shape and execute the roadmap. The top candidate will also have: A background in marketing technology or adjacent domains Genuine curiosity about emerging technologies, particularly applied AI and how it can enhance product experiences Comfort operating with startup speed and urgency while maintaining the rigor a customer-facing platform demands Experience collaborating with distributed or cross-functional engineering teams The ability to translate technical complexity into clear narratives for customers, CSMs, and stakeholders Why you should join us: An awesome global team of forward-thinking, innovative go-getters. A front-row seat to the strategic decisions shaping the company at a pivotal moment. Direct partnership with the C Level leadership team — exposure, ownership, and visibility from day one. Learning and growth opportunities within a fast-paced tech startup environment. As a part of our team, your success in this role is crucial to our company's growth, and we are committed to supporting you. Of course - Wolt+ and lots of yummy office treats! Sound amazing? Apply here: : [email protected]