Growth Marketing and Partnerships Manager

Our Story:

EX.CO is the world’s leading content experience platform, powering billions of personalized interactions around the web. Founded in 2012, EX.CO reimagines how brands, publishers, and small and medium-sized businesses engage with their audiences across their digital properties to drive meaningful growth. EX.CO’s always-on, codeless, dynamic experiences are trusted by clients such as ALEX AND ANI, Audi, CBSi, Hearst, MLB, Nasdaq, Refinery29, Sky News, ViacomCBS, VICE, and Ziff Davis.

Headquartered in New York City with employees located around the world, EX.CO is backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and Firstime Ventures.

What You'll Do:

Business Development & Lead Generation

Research, identify, and qualify high-value prospects across existing and new markets to generate new business opportunities for the Sales team.
Build and manage targeted BDR/SDR campaigns in close partnership with Sales and Marketing teams, ensuring both lead quality and quantity.
Stay current on industry trends and audience behavior to continually innovate and improve outreach strategies.
Proactively follow up with engaged leads to maintain interest and move them through the funnel.
Route qualified leads to internal stakeholders based on established handoff criteria and support smooth transitions from marketing to sales.

Growth Marketing & Funnel Strategy

Drive top-of-funnel interest and mid-funnel engagement through email nurture campaigns, outbound sequences, content assets, and multi-channel tactics.
Collaborate with Product Marketing and Content teams to develop persuasive messaging for re-engagement outbound campaigns, landing pages, newsletters, and any marketing-led materials, creating them on HubSpot or other platforms.
Leverage the different business relationships with organizations such as OTT.X, DPAA, Beeler and so on to align growth efforts with business priorities, helping uncover new conversion channels and business opportunities that will empower the sales team.

Event Marketing & Production

Own the planning and execution of both in-person and virtual events—from early ideation and logistics to live support and post-event reporting.
Partner with cross-functional teams (e.g., Tammy, Maya, Sales, Brand, Product Marketing) to ensure event alignment with acquisition goals and GTM strategies.
Coordinate with vendors and internal teams to handle swag, collateral, travel arrangements, venue booking, booth setup, and giveaways.
Create landing pages, briefing decks, talking points, and event content to empower sales and speaker readiness.
Ensure accurate lead capture at events and manage lead tracking/reporting in Salesforce for ROI analysis.
Facilitate post-event feedback sessions with BD teams and use insights to improve future activations.

What We’re Looking For:

3+ years of experience in marketing operations, campaign execution, or digital marketing support
Fluent English - A must
Strong attention to detail and a team-first attitude—you’re the kind of person who catches what others miss and steps in before being asked.
Experience in B2B and/or SaaS technology companies
Creative thinking with guerrilla marketing orientation - how to do more with less.
Proficiency in different tech tools such as Hubspot, Canva, other tracking tools, Salesforce, Similarweb, etc.
Excellent organizational and multitasking skills, with a proactive, solutions-oriented and execution mindset.
Clear communicator and dependable problem-solver who thrives in a fast-paced, collaborative environment.