Marketing Automation Specialist

Description:

We are a growing marketing technology agency looking for a Marketing Automation Manager, Salesforce Marketing Cloud, with strong Salesforce Marketing Cloud expertise to join our delivery team.

This is a hands-on technical role focused on designing, implementing, and optimizing marketing automation solutions on the Salesforce platform for a variety of customer projects. You'll work closely with internal Solution Architects, Project Managers, and Developers to translate business and marketing requirements into scalable, well-built technical solutions.

The ideal candidate has solid, hands-on command of the Salesforce Marketing Cloud infrastructure — data model, SQL, automations, and integrations — combined with a good understanding of marketing automation strategy, and is looking to grow into more complex enterprise implementations.

Responsibilities

•    Design, configure, and implement marketing automation solutions on Salesforce Marketing Cloud

•    Build and maintain the SFMC data structure: Data Extensions, Contact Builder, and data relationships, following platform best practices

•    Build and maintain customer journeys, workflows, automations, and campaign logic using Journey Builder and Automation Studio

•    Develop audience segmentation using SQL Query Activities and data validation processes

•    Implement personalization and dynamic content (AMPscript / dynamic content blocks)

•    Support integrations between Marketing Cloud and Salesforce CRM (Marketing Cloud Connect) and external systems via APIs

•    Manage data flows: imports/exports, file drops, and third-party marketing technologies

•    Ensure data quality, deliverability, and platform best practices across multiple projects

•    Monitor, troubleshoot, and optimize automation and journey performance

•    Collaborate with internal Solution Architects, Developers, and Project Managers to deliver successful implementations

•    Maintain technical documentation and implementation standards

•    Stay up to date with new Salesforce platform capabilities and marketing automation best practices

•    2–4 years of hands-on experience with Salesforce Marketing Cloud (required)

•    Solid working knowledge of the SFMC infrastructure: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions

•    Familiarity with the Salesforce ecosystem and basic understanding of the Salesforce CRM data model (Leads, Contacts, Campaigns)

•    Good SQL skills for audience segmentation and data validation within SFMC

•    Hands-on experience configuring automations, journeys, triggered sends, and campaign workflows

•    Experience with data imports/exports and platform integrations; familiarity with REST/SOAP APIs

•    Strong understanding of marketing automation concepts, customer journeys, segmentation, and lifecycle marketing

•    Strong analytical and problem-solving skills

•    Ability to manage multiple implementation projects simultaneously

•    Excellent organizational skills and attention to detail

•    Native Hebrew – mandatory

•    Fluent English

Advantages

•    Salesforce Marketing Cloud certifications (Email Specialist, Marketing Cloud Consultant)

•    Hands-on experience with AMPscript, SSJS, or HTML/CSS for email development

•    Experience with Marketing Cloud Connect or Salesforce CRM integrations

•    Experience working for a marketing technology agency or Salesforce implementation partner

•    Familiarity with Mobile Studio (SMS/WhatsApp) or CloudPages

•    Knowledge of additional marketing automation platforms such as HubSpot, Braze, or Marketo

•    Experience working in Agile environments