Head of Growth Marketing- TLV

Lead and scale demand generation efforts across paid channels, organic (SEO), and outbound marketing

Develop an effective outbound strategy in collaboration with the SDR team to generate high-quality leads

Own and execute the ABM approach, using intent data and personalized campaigns to engage high-value accounts

Optimize the marketing-to-sales funnel by improving handovers, enhancing pipeline quality, and tracking performance

Implement a data-driven marketing mindset by building dashboards, tracking KPIs, and refining efforts based on insights

Collaborate closely with product, sales, and customer success to align growth initiatives with overall company goals

5+ years of B2B marketing experience, especially in building and scaling demand generation engines

Deep hands-on experience in outbound, SEO, and paid acquisition

A track record of driving pipeline and revenue

Experience leading or growing a marketing team

Strong command of marketing and sales tools: Salesforce, Pardot, Apollo, LinkedIn Ads, Google Ads, etc.

Excellent communication skills in English

Bonus:

Experience with ABM strategies

Background in fintech or fast-growing tech companies