Director of Product Growth

We are looking for a highly experienced Director of Product Growth to own the customer journey from the first click to purchase.

You will own everything that happens after the click - landing pages, product discovery, product pages, personalization, pricing, promotions, upsells, cart and checkout - with a clear focus on improving conversion, AOV, revenue and profitability.

This is a senior, hands-on leadership role combining commercial thinking, product and UX intuition, analytics, AI and fast execution. You will lead a small team of 1-2 people and work closely with Marketing, Creative, Merchandising, Design, Data and Technology.

Responsibilities
What You'll Own

The full click-to-purchase funnel and overall site performance.
Core growth metrics including CVR, Add-to-Cart, AOV, Items per Order and Revenue per Session.
The experimentation roadmap - identifying, prioritizing and executing high-impact A/B tests.
Pricing, promotions, bundles, upsells and cross-sells, balancing g

דרישות:

AI-first mindset with hands-on experience using AI tools to improve productivity and business outcomes.
3+ years of relevant experience in E-commerce, Product Growth, CRO or Digital Product.
Significant experience owning high-volume B2C e-commerce funnels, preferably in a paid-acquisition-driven business.
Proven track record of improving conversion, AOV, revenue and profitability.
Extensive hands-on experience with A/B testing and experimentation.
Experience leading and developing a small team, while maintaining a strong hands-on approach.
Strong analytical skills and the ability to work independently with funnel and customer data.
Strong understanding of e-commerce, customer psychology, UX, pricing, promotions and unit economics.
Highly creative, curious and commercially minded.
Comfortable moving between strategy, people leadership and hands-on execution, with strong ownership and accountability.
High-level English. המשרה מיועדת לנשים ולגברים כאחד.