Retention Marketing Manager- Maternity Leave Replacement

The Retention Marketing Manager will be responsible for executing and designing Getts customer retention strategy, combining hands-on campaign execution with creative content development.
*This is a temporary position to cover for maternity leave*
-Own and optimize the customer lifecycle communications for Getts B2C users, focusing on retention, re-engagement, and increasing rides and deliveries.
-Develop and improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
-Manage surveys and feedback to understand customer needs better.
-Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
-Ownership of the CRM platform (Braze), ensuring high deliverability, click rates and minimizing unsubscribes.
-Analyze campaign performance.

דרישות:

-2+ years of hands-on experience in CRM / Retention marketing / Life cycle marketing manager roles within a B2C environment - Must
-Proven expertise in Braze, with deep knowledge of Marketing Automation, segmentation, and lifecycle management - Must
-Strong Hebrew writing skills with the ability to produce clear, accurate, and marketing-focused content - Must
-Strong understanding of customer lifecycle principles, including retention, reactivation, and churn prevention
-Experience creating and managing marketing content briefs, working with creative teams
-Technical skills with CRM platforms, HTML, SQL are advantage
-Familiarity with email marketing best practices and automation workflows
-Analytical mindset with the ability to derive insights and optimize campaigns accordingly המשרה מיועדת לנשים ולגברים כאחד.