Senior Business Analyst

We're looking for a Senior Business Analyst to help build the technical foundation that powers our cross-sell growth and revenue measurement across all DTC products.
You'll join our Analytics team in Tel Aviv to create the data infrastructure that turns customer journeys into measurable expansion opportunities. As scales across insurance lines, this role bridges the gap between raw data and the automated systems that drive our AI-powered revenue growth.
In this role you'll:
Facilitate cross-sell initiatives by building data frameworks (identity resolution, behavioral tagging) that help Company Leads and Product teams identify and measure opportunities across car, pet, and renters products
Automate revenue measurement systems by taking existing MMM, incrementality, and attribution models and building the ETL logic layer that makes them work together autonomously
Drive MarTech and revenue automation through DBT models that ensure seamless data flows between our warehouse and platforms l

דרישות:

Adaptability, drive, and an efficiency mindset - we believe these matter most in human-AI collaboration
5+ years as a Business or Marketing analyst in a technical data role, ideally in fast-paced B2C or FinTech environments
Expert-level SQL skills for writing complex, performant queries and managing large-scale datasets
Strong hands-on experience with ETL processes and data modeling - experience with DBT and Snowflake is a plus
Strong understanding of the advertising ecosystem and how data flows through Google Ads, Meta ads, AppsFlyer, and tag management systems
Ability to take existing analytical concepts and turn them into automated, production-grade pipelines
Solid understanding of revenue measurement concepts like attribution, incrementality, and MMM in a DTC context
Ability to work effectively with Engineering, Product, and Company leadership, while serving as a technical partner to the revenue analytics team-scaling impact by building the shared infrastructure and automated work