Lead Generation Manager

Description:

Power the Future with us!

Position Summary

SolarEdge (NASDAQ: SEDG), is a global leader in high-performance smart energy technology, with over 5000 employees, offices in 34 countries, and millions of products installed in over 133 countries. Our diverse product offering comprises intelligent solar inverters, battery storage, backup systems, EV charging, and complete home energy management ecosystems.

By leveraging world-class engineering capabilities and with a relentless focus on innovation, we strive to create a world where clean, green energy from the sun is the primary source of power for our homes, businesses, and just about everywhere we thrive.

We are seeking a highly motivated and action-oriented B2C Lead Generation Manager to join our marketing team and help drive our top of funnel lead generation efforts. The Lead Generation Manager will be responsible for driving top of funnel lead generation through various marketing campaigns and initiatives. This role requires a proactive individual who can work cross-functionally with multiple teams, find new lead sources, and optimize lead generation processes. The ideal candidate will be accountable for the number of leads generated and the cost per lead, ensuring that our lead generation efforts are both effective and efficient.

Location: Remote

Duties and Responsibilities

Lead Generation

• Drive B2C top of funnel lead generation through diverse marketing campaigns, including but not limited to digital marketing, email marketing, social media, and content marketing

Campaign Management

• Plan, execute, and optimize marketing campaigns aimed at generating high-quality leads. Monitor and report on campaign performance, adjusting strategies as necessary to improve results.

Cross-Functional Collaboration

• Work closely with the sales, product, and data analytics teams to ensure alignment and maximize the effectiveness of lead generation efforts.

New Lead Sources

• Identify and evaluate new lead sources and channels to expand our reach and increase the volume of leads.

Performance Accountability

• Track and analyze key metrics, including the number of leads generated and cost per lead. Provide regular reports and insights to the marketing leadership team.

Continuous Improvement

• Stay up-to-date with industry trends and best practices in lead generation. Implement new strategies and technologies to improve lead generation efficiency and effectiveness. 

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 5-8+ years of experience in B2C lead generation or a similar role. Proven track record of driving successful lead generation campaigns
• Strong understanding of digital marketing channels and strategies
• Proficiency in marketing automation tools and CRM systems
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong project management skills with the ability to handle multiple projects simultaneously
• Exceptional communication and interpersonal skills

FAIR PAY & A JUST WORKPLACE

At SolarEdge, we are committed to fair, transparent pay and we strive to provide competitive, market-informed compensation. Base pay offered is based on market location and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.

Even more importantly, please note that salary is only one component of total compensation at SolarEdge. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Our highly competitive benefits package is designed to support your success at work, at home, and at play. Your recruiter will be happy to discuss all that SolarEdge has to offer!

SolarEdge proudly seeks to build a richly diverse workforce by hiring people with a diversity of thoughts, identities, perspectives, and experiences that help advance the difference we make for consumers, and by ensuring our people experience equity and inclusion in their work lives. We encourage members of traditionally underrepresented communities to apply, including women, LGBTQIA people, people of color, and people with disabilities.