Head of Demand Generation

Description:

Power the Future with us!

At SolarEdge (NASDAQ: SEDG), we're a global leader in smart energy technology, with over 3,000 employees, offices in 34 countries, and millions of installations worldwide. Our innovative solutions include solar inverters, battery storage, backup systems, EV charging, and AI-based energy management. We're committed to making clean, green energy the primary power source for homes, businesses, and beyond. 

SolarEdge is the #1 solar OEM in North America, powering 4.5 million homeowners and businesses around the world with industry-leading hardware, software, and smart energy technologies. With surging battery and storage attachment rates, rapid global expansion, and strong financial market performance over the past year, SolarEdge is entering one of the most exciting growth chapters in its history.

This is a rare opportunity to shape the future of digital growth at a global energy leader.

About the Role:

We are seeking a hands-on Head of Demand Generation to build and orchestrate SolarEdge’s global demand engine across 18 countries. This role will focus on:

• Growing demand within our existing customer base and driving upsell initiatives.
• Lifecycle marketing for B2C homeowners.
• Co-marketing programs with our global B2B installer ecosystem.
• Laying the foundation for SolarEdge’s first direct-to-consumer (D2C) marketing strategy.
• Transforming and scaling our HubSpot infrastructure.

This is a senior team leader role with small-team oversight, designed for someone with managerial capabilities and the potential to take on expanded leadership responsibilities in the near future.

Key Responsibilities:

Growing Demand and Upsell Generation (Primary Scope)

• Build and execute global demand generation strategies targeting millions of existing customers.
• Develop upsell and cross-sell programs for batteries, energy services, and additional key products.
• Create automated lifecycle journeys and targeted messaging for B2C homeowners.
• Drive improvements in conversion, attach rates, and customer engagement.

Direct-to-Consumer (D2C) Marketing Foundation

• Architect SolarEdge’s first comprehensive D2C digital marketing strategy.
• Build funnel models, segmentation frameworks, and automated cross-channel journeys.
• Identify scalable channels for acquisition, activation, engagement, and retention.

HubSpot & Digital Infrastructure

• Lead a full HubSpot transformation — data structure, segmentation, workflows, scoring, and attribution
• Build lifecycle automations, nurture flows, and performance dashboards
• Establish global standards and processes for campaign operations

Cross-Functional Collaboration

• Work closely with product, BI, regional marketing, sales, and customer experience teams.
• Partner with regional marketers to orchestrate and localize campaigns across 18 countries.
• Leverage insights to fuel personalization, experimentation, and continuous optimization.
• Support development of landing pages, digital assets, web tools, and conversion funnels.

Leadership Potential

• Demonstrate strong leadership through cross-functional influence and project ownership.
• Present performance insights and strategic recommendations to senior leadership, including C-suite and board stakeholders when needed.

• 6–10+ years of experience in demand generation, lifecycle, or growth marketing.
• Expertise in upsell/expansion, retention, or post-purchase engagement.
• Strong hands-on experience with HubSpot (automation, workflows, data logic).
• AI-first approach to strategy, branding, and content.
• Proven success in building and executing digital strategies across multiple regions and markets using AI.
• Strong expertise in lead generation, customer engagement, automation, and social media.
• Data-driven mindset with experience in marketing analytics, automation platforms, and CRM tools.
• Exceptional leadership, communication, and cross-cultural collaboration skills.
• Ability to thrive in a fast-paced, matrixed, and multidisciplinary environment.

SolarEdge recognizes its talented and diverse workforce as a key competitive advantage. Our business success is a reflection of the quality and skill of our people. 

SolarEdge is committed to seeking out and retaining the finest human talent to ensure top business growth and performance.