Retention Marketing Manager- Maternity Leave Replacement

Reporting to the Head of Marketing - Demand, the ideal candidate is a retention marketer who is both data-driven and creative, with strong experience in B2C marketing platforms such as Braze, and the ability to craft campaigns that deliver measurable results while resonating with customers.

This is a temporary position to cover for maternity leave.

Key Responsibilities:

Own and optimize the customer lifecycle communications for B2C users, focusing on retention, re-engagement, and increasing rides and deliveries through multiple channels.
Develop, execute, and continuously improve automated marketing flows, triggered campaigns, and monthly marketing plans to maximize customer loyalty and reduce churn.
Manage surveys and feedback to understand customer needs better and improve engagement and satisfaction.
Lead the creation of campaign content briefs for the creative studio and collaborate closely to ensure alignment with brand and business goals.
Full ownership of the CRM platfor

דרישות:

3+ years of hands-on experience in CRM/ Retention marketing / Life cycle marketing manager roles within a B2C environment - Must
Proven expertise in Braze, with deep knowledge of marketing automation, segmentation, and lifecycle management - Must
Strong Hebrew writing skills with the ability to produce clear, accurate, and marketing-focused content - Must
Strong understanding of customer lifecycle principles, including retention, reactivation, and churn prevention
Experience creating and managing marketing content briefs, working with creative teams
Technical skills with CRM platforms, HTML, SQL are advantage
Familiarity with email marketing best practices and automation workflows
Analytical mindset with the ability to derive insights and optimize campaigns accordingly
Excellent communication and organizational skills, able to juggle technical and creative tasks
Fluent in Hebrew and English, spoken and written
Ability to work effectively in a fast-paced, deadline-driven environment an