Global Brand Identity Marketing Manager

Description:

Open Position: Global Brand Identity Marketing Manager

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative, and strong business and social values to inspire and lead positive change. At SodaStream, we put the planet and people – first, to help create a better, more sustainable future for generations to come.

Want to change the way the world drinks? We’re seeking a passionate and innovative Global Brand Identity Marketing Manager to join our amazing brand communication team. As part of our mission to revolutionize the beverage industry, you will play a pivotal role in developing and shaping the SodaStream brand globally.

What will your workday look like?

·        Lead the Global Rebranding Process:

o   Develop the new Visual Identity System (VIS) in collaboration with the PepsiCo Design Centre team and SodaStream's Head of Design, aligning with brand strategy and positioning while addressing marketing needs across markets and product categories to achieve brand and business KPIs.

o   Plan and manage the comprehensive rollout of the new VIS across all consumer touchpoints, ensuring consistent brand and company communication both externally and internally.

o   Lead the consumer and internal validation process for the new VIS and Distinctive Brand Assets (DBA).

o   Plan and execute the launch campaign for the new VIS.

·        Develop Distinctive Brand Assets:

o   Create overarching additional brand assets, including tone of voice, sound logo, and messaging guidelines.

·        Collaborate with Local Markets:

o   Work closely with SodaStream markets worldwide, leveraging consumer insights and maintaining a consumer-centric approach while integrating local market knowledge.

·        Serve as Brand Expert:

o   Act as the go-to brand expert for product category leaders and market marketing managers, providing consultancy for communication projects and product launch campaigns and ensuring adherence to brand guidelines and guardrails.

• 5-7 years of experience in branding, brand experience design, and rebranding processes.
• Deep understanding of brand strategy and marketing design
• Strong knowledge of multiple consumer touchpoints, including packaging, POS, website, digital platforms & social media
• Excellent command of English. (Native speakers, advantage)
• MBA degree – an advantage
• Exceptional leadership, project management, and organizational skills.
• Creativity, initiative, and resilience under pressure.
• Excellent verbal and written communication abilities.

What’s in it for you?

·        Grow in a multinational organization

·        Be part of a unique global company culture, where innovative “Streamers” make a real impact

·        Join a dynamic and collaborative work environment where your ideas are valued

·        Work on exciting, next-gen projects and contribute to building world-class teams and products

·        Opportunities for promotion and advancement, professional training, and continuous development

·        Competitive compensation and benefits package

Are you ready for your next great job? Ready to make a real difference? We want to hear from you! Click HERE to submit your CV.