Global E-Commerce Consumer Insights

Description:

Open Position: Global E-Commerce Consumer Insights

SodaStream is the world’s #1 sparkling water brand and a global leader in producing home sparkling water makers. With products sold in over 46 countries, we’re passionate about reducing plastic waste and offering consumers a healthier, more sustainable beverage option. SodaStream is part of the PepsiCo product family, which supports the PepsiCo Positive (pep+) initiative, and strong business and social values to inspire and lead positive change. At SodaStream, we put the planet and people – first, to help create a better, more sustainable future for generations to come.

We seek strategic and analytical Global E-Commerce Consumer Insights to lead data-driven decision-making in our Direct-to-Consumer (DTC) department. The ideal candidate will have a deep understanding of consumer behavior, market trends, and analytics and be able to transform data into actionable insights that drive business growth, innovation, and exceptional customer experiences.

Key Responsibilities

Consumer Insights & Research

• Design and execute global consumer research studies, including surveys and focus groups, to uncover customer needs, behaviors, and preferences.
• Leverage advanced analytics tools and methodologies to analyze customer journeys, product usage, and purchasing trends.
• Develop actionable insights for product development, marketing strategies, and overall customer engagement efforts.

Data Analysis & Reporting

• Manage and synthesize data from multiple sources, including web analytics, ERP and CRM systems, and market data, to create comprehensive insights.
• Build and maintain dashboards and reporting tools to track consumer trends, campaign performance, and DTC KPIs (e.g., conversion rates, retention, CLTV).
• Present findings and recommendations to stakeholders at all levels of the organization, including executive leadership.

Strategy & Collaboration

• Act as a key strategic partner to marketing, e-commerce, product teams, and global markets to ensure consumer insights are at the core of decision-making.
• Identify opportunities for market expansion and product innovation by understanding regional and cultural differences in consumer behavior.
• Collaborate with key strategic vendors and partners to integrate multiple data sources (e.g., third-party market data, customer feedback platforms, and analytics tools) into a unified ecosystem.
• Drive initiatives to improve customer satisfaction, loyalty, and advocacy across all touchpoints.

Center of Excellence

• Act as a center of knowledge for analytics and insights, training the different stakeholders and colleagues to engage in data driven actions.
• Implement a culture of data-driven decision-making within the company, with emphasis on the DTC department.

• Bachelor’s degree in marketing, Business Management, Statistics, Engineering, or a related field
• 5+ years of experience in consumer insights, market research, or analytics, in a DTC or e-commerce space.
• Strong storytelling and presentation skills, with the ability to simplify complex data into clear and actionable insights.
• Strong knowledge of quantitative and qualitative research methods.
• Knowledge of SEO, digital marketing, and e-commerce performance metrics.
• Proficiency in analytics tools such as Google Analytics, Qlik, Power BI, or equivalent.
• Experience with CRM systems (e.g., Salesforce, Optimove), A/B testing, and campaign analysis.
• Familiarity with small home appliance categories or similar consumer goods industries- Advantage
• Experience working in a global or multi-regional capacity, with sensitivity to cultural differences - Advantage

What’s in it for you?

·        Grow in a multinational organization

·        Be part of a unique global company culture, where innovative “Streamers” make a real impact

·        Join a dynamic and collaborative work environment where your ideas are valued

·        Work on exciting, next-gen projects and contribute to building world-class teams and products

·        Opportunities for promotion and advancement, professional training, and continuous development

·        Competitive compensation and benefits package

Are you ready for your next great job? Ready to make a real difference? We want to hear from you! Click HERE to submit your CV.