Manager, Shopper Insights

Job Description :

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world’s top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo’s, Tanqueray, Baileys and Guinness!

SCOPE:

The Shopper Insights Manager is an exciting position on the Diageo Category Development team focused on harnessing data, advanced analytics and other research to predict shopper behavior and trends. Responsibilities include development of a best-in-class approach to uncover insights related to Off Premise Shopper and On Premise Drinker behavior now and in the future. Leverage existing capabilities such as shopper panel and Virtual Reality tools and develop new approaches that will deliver grounded insights to shape our shopper and category strategies. With a key focus on curating insights into actionable ideas this role has great potential for high-level impact across the entire commercial organization.

Key Outputs/Results

Development of Hypotheses, Research Plans and Synthesis of all shopper insights, with a focus on predicting future opportunities
Responsible for management of Insights research and projects including vendor/agency management when appropriate
Development and communication of outputs ensuring key opportunities are identified and actioned with customer/sales teams
Development of understanding of changing commercial landscape: ecommerce, cannabis, grocery, central assortment planning, etc.
Work with customer marketing teams on distilling and including as part of BTL plans including opportunity quantification for shopper marketing platforms and programs
Delivery of Insights to support standard category management practices: shelf management, promotion planning/analysis, pricing understanding and impact on category, and business development projects
Provide general support and recommendations to all partners in support of Diageo Collaboration Center engagements and overall content maintenance

Experience

University degree or equivalent work experience required
Minimum 3 to 5 years relevant experience required, preferably Insights and/or Category Management experience in CPG or Beverage Category
Technical experience with advanced analytic and software skills relevant to Shopper Research/Category Management function
Experience with data management/insight generation (syndicated/Nielsen, Numerator, panel data, shopper loyalty, sales performance tracking)
Strong presentation/communication skills (Written and Verbal)
Consistent track record of success in creative thinking, project management, functional/technical skills, decision quality, problem solving and intuition for business

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2024-06-28

Salary Range:

Minimum Salary:

$110400

Maximum Salary:

$184000

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.