Head of Marketing - monday Service

We’re looking for a dynamic, strategic, and hands-on Head of Marketing to lead the growth of monday Service, one of the fastest-growing products in the monday.com suite. You’ll own the global marketing strategy, drive demand and brand leadership, and lead a lean, agile team focused on bold growth targets. This is a high-impact role for an experienced marketing leader who thrives in a fast-paced, entrepreneurial environment and is excited to scale a category-defining product.

About The Role

Strategic Leadership

Define and lead the end-to-end marketing strategy, tightly aligned with growth and revenue objectives.
Champion the monday Service brand globally—develop positioning that differentiates us in a competitive market.

Growth & Demand Generation

Own all aspects of demand generation, including inbound/outbound campaigns, performance marketing, and acquisition funnels.
Design and run experiments, continuously testing creative and analytical strategies to optimize traffic and conversions.
Leverage Account-Based Marketing (ABM) to build high-quality pipelines for sales.

Brand & Thought Leadership

Shape the brand voice and identity across channels, increasing awareness and market relevance.
Position monday Service as a thought leader through insightful content, PR, case studies, speaking opportunities, and customer success stories.

AI & Innovation Integration

Proactively explore and integrate emerging AI tools and marketing technologies to stay ahead of industry trends and enhance execution.

Analytics & Optimization

Define, monitor, and report on key marketing KPIs, using data to guide decisions and iterate rapidly.
Manage a significant marketing budget with a focus on ROI and efficiency.

Cross-Functional Collaboration

Partner closely with product, sales, and marketing teams across the organization to align strategy and execution.
Coordinate with regional teams to ensure localization, brand consistency, and effective event execution.
Your Experience & Skills
10+ years of progressive marketing experience, including leadership roles in high-growth B2B SaaS companies.
A proven track record of scaling global brands and products successfully into new markets.
Mastery across key marketing disciplines: demand generation, performance marketing, ABM, brand building, and content strategy.
Strong strategic thinking with a hands-on, entrepreneurial approach—comfortable operating with autonomy.
Passion for innovation and openness to AI tools and emerging marketing technologies.
Exceptional communication and collaboration skills across functions and levels.

Why monday.com?

At monday.com, we foster a culture of curiosity, innovation, and bold thinking. As the marketing lead for monday Service, you’ll be part of a passionate and talented team, work on global campaigns that make an impact, and help shape the future of service management for modern organizations.

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